August 26, PAGE ONE2013 spring and summer fashion conference gorgeous debut, fantastic stage effect shocking, very impact. However, in retrospect of the conference, the thing that touched me most is not the beautiful and handsome girl with beautiful eyes but the hidden behind-the-scenes communication and collaboration in the burst, and the efficiency and innovation that always emerge.
PAGE ONE's success is not accidental, her success is the result of a full understanding of the market after the inevitable result. PAGE ONE always keeps all the designers in direct communication with each manager to master the real market needs. In the company, all the sales records are synchronized report, the details of the clothing sold in the shop will be back to the headquarters at the same time. This will be the shortest possible time to complement the store's goods, and timely delivery of new goods to the store, saving the cost of warehouse operations.
In the headquarters of the Group, all designers and production department, commodity department, planning department, operation department and other five departments to work together, so that we can grasp the market demand for the country's stores. Through vertical integration and deployment of various aspects of garment design, procurement and production, product distribution and sales feedback, each link is compact and smooth, and the circulation speed of products is raised to the extreme.
Orderly product development and management
PAGE ONE has a strong, professional design team that gathers fashion information from Milan, Paris and more. At the same time, we also set up trend information R & D branches in Hong Kong, Guangzhou, Shanghai and Beijing respectively to collect and analyze trends in Asia and develop quality products suitable for Asian aesthetic and fashion needs. The PAGE ONE designer is extremely labor-intensive and has a lot of job-hopping, but it has little effect on PAGE ONE because PAGE ONE is in "order management" of its product development.
PAGE ONE respected the design atmosphere of democracy and innovation, mostly designers after 80. In the meantime, PAGE ONE's designers and planners will frequently attend branding conferences in major fashion centers around the world, drawing inspiration from these top designers and top brand designs to capture the new wave of popular styles. Relying on the modern headquarters of the Group's production base to create a set of raw materials procurement, production and processing, quality inspection, product packaging as one of the production chain, greatly improve production efficiency and improve the use of electronic technology system management, speed up the production and supply speed. PAGE ONE has extremely high requirements on products. It monitors the production of products by hand and strictly controls the relevant aspects such as making / cutting / finishing.
In the contemporary building at PAGE ONE, the women's, men's and girls' dresses are located in the halls. Each hall is very spacious, convenient communication between colleagues. There is a meeting room on each floor where designers can hold interim meetings or get together to talk to each other. The meeting room is also placed in a number of comfortable chairs and filled with a variety of fashion magazine shelves, designers can sit down and look at any time. The entire design process is informal and open.
PAGE ONE design team like to chase the latest fashion week trend information, but also focus on the office together to design upcoming style, quickly update the season's products, discuss the required fabric, the approximate cost, the price and other issues, and as soon as possible Reach a consensus More importantly, everyone in the team is a creative factor.
Information, communication and operation
PAGE ONE's operations supervisor staffed by experienced staff, responsible for managing the various regional stores across the country. At work, operations supervisors should maintain good relationships with regional managers and clerks, contact them frequently, talk on the phone, chat, chat with customers, and more. In order to better promote this exchange, communication, the company to all the store manager with telephone hotline, to ensure that they can quickly pass the latest market data. Similarly, regional specialty stores can also determine the final order based on information obtained from communicating with the Operations Supervisor.
PAGE ONE stores through the ERP management system integration of procurement, production, cost, inventory, sales, transportation, finance, human resources and other resources for headquarters to analyze the best-selling / slow-moving product styles, colors, size and other characteristics in order to plan and Design new clothing reference. After collecting all of these popular information, a design team of designers / fashion experts and buyers (responsible for purchasing samples, fabrics, outsourcing and production planning, etc.) will work together to design a workable solution. Each PAGE ONE stores have sales information system, every day stores through the system to send headquarters related information. Commodity Department under the premise of understanding inventory, according to the manager's request to ensure the supply of goods.
In the aspect of logistics system, the company adopts the most advanced Parkson supply chain system in China to connect the three links of production, logistics and sales to clearly understand the market demand and track it timely and effectively. When the production is completed, the product will be delivered to the logistics center by the conveyor belt, and the goods will be distributed directly to the store from the logistics center to ensure that each order arrives on time and accurately to its destination.
Diversified brand promotion
In the terminal sales shop, it is noteworthy that it is the display. The company introduced the latest "living museum" image concept, shopping, entertainment, leisure as one of the experiential shopping environment, from the functional enrichment of space design diversity, improve the terminal image. In addition, the shop site selection, construction materials selection, decoration technology, window design are demanding, attention to detail, and to develop a complete set of space decoration standards to ensure the unity of the terminal image.
PAGE ONE through the timely understanding of consumer preferences, popular lifestyle, planning the corresponding interactive activities to enhance brand reputation and loyalty, and the establishment of newspapers, networks, magazines and other media resources, respectively, from the media's different functionality, With the brand positioning, select medium-to-high-end media to establish a cooperative relationship and long-term cooperation with the domestic fashion agencies, from the breadth and depth, continue to enhance the brand culture.
PAGE ONE created a unique strategy of brand planning strategy, breaking the traditional reliance on agency distribution, celebrity endorsements, CCTV advertising brand name effect, is committed to "brand effect" strategy.
The biggest asset of a clothing brand is not money, nor is it a unique design, nor is it the accumulation of clothing in the warehouse, but the satisfaction of customer needs. PAGE ONE grasps this precisely and keeps the communication between the departments, the company between the manager, the designer and the customer smooth.
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