Sailing through the waves, the deep blue ocean charm swept across the city ARMATA DI MARE flagship store opened in Hangzhou Tower

The men's wear brand ARMATA DI MARE of the Italian Royal Navy Advanced Casual Wear, the flagship store of the Hangzhou Tower, which is based on inheritance, honor, and enterprising, held a lively opening ribbon-cutting event on September 22nd. The event invited Mr. Zhang Xunjie, the red star of Taiwan Film and Television, and Mr. Xu Yue, who is known as “Xiao Jin Cheng Wu”, to serve as a ribbon-cutting guest, and Mr. VJ Lian Zhongwei, MTV Music Desk, served as the guest host. On the day of the event, the atmosphere of the scene was very warm and the ribbon-cutting ceremony was simple and grand. The guests gathered together to witness the heritage of the navy classics, the value of their extraordinary honor, and the deep blue marine charm of outdoor leisure fashion.

Founded in 1959, ARMATA DI MARE focused on jackets for more than 50 years. It is based on the logo of the Italian Royal Navy and upholds the brand's core values. It is now operated by FACIB. SpA. The product is widely used in navy blue fabrics, anchor pattern printing, buttons and other details, in the decoration of the shop using a counter with nails, blue lights, display on the use of navigation lights, bridles, globes and other props, these All of the exquisiteness is inherited from the iconic marine elements of the "Royal Navy", and on this basis, it is perfectly integrated into the design inspiration of the season. For example, this year is the year of the Olympic Games in London, and the details of the new product are used to celebrate the feast. Leading the new season fashion trends while displaying the unique charm of the brand.

The brand's unique outdoor leisure style is favored by successful people. Fabrizio Corona, a famous Italian photographer, and Pierluigi Orlandini, a former AC Milan national, are all loyal fans of the brand. Compared with existing domestic outdoor brands that focus on the development of functional products, ARMATA DI MARE will focus more attention on how to allow men to show their personal charm when they are on vacation outdoors. Men provide a fresher experience, and the unique sense of honor is revealed to brand users.

The ARMATA DI MARE brand is not satisfied with the status quo and “enterprising” is the main theme of the development of ARMATA DI MARE. Therefore, the brand has been actively expanding its network of stores, covering Europe and expanding into the Asia-Pacific region. In 2012, Guangzhou Taigucang and Guangzhou Friendship Guojin Store, the flagship store of Hangzhou Tower, was opened. This oceanic wind is about to sweep across the Greater China region and is very much looking forward to.

At the event, celebrity guests Zhang Xujie, Xu Yue and Lian Zhongwei, who are very stylish and lively, expressed their interest in the marine style of the brand. By attending this event, they have a deeper understanding of the brand and will be more Pay more attention to the trend of the brand, and expressed that it will try this unique outdoor leisure. At the same time, this is also the first time that several partners have cooperated, and they hope to have more cooperation opportunities through more brand activities in the future.