Brand building conforms to the law of market development

Pearl occupies an important position in the jewelry industry, but in the early market, pearl jewelry varieties and styles are relatively simple. Contrasting freshwater pearls, seawater pearls did not initially have a large population base in the domestic consumer market, and South Sea Pearls and Tahitian Black Pearls are not very popular. In order to enrich the pearl market and with the development of the industry, some jewellery companies have begun to introduce South Sea pearls and Tahitian black pearls.

The introduction of new things requires an adaptation and promotion process. In the early days when South Sea pearls and Tahitian black pearls were still unknown, many jewellery counterparts dismissed them based on their lack of understanding of these new varieties. In this case, the pearl company promoted to jewelry retailers and customers by participating in the jewelry exhibition, so that everyone had a minimum understanding of the new product and had a certain interest in it. On the other hand, pearl enterprises have gradually increased the scope of supply and service, and cooperated with big brands. So far, Nanyang Pearl and Black Pearl have had a certain impression in people's minds and gradually have a certain mass base. The promotion of pearl culture has also played a significant role. The company has also increased its education and training efforts while strengthening its own brand building.

Brand building and enterprise development are closely related. Only by making the brand bigger and stronger, in order to improve the cultural connotation and added value of jewelry, can it occupy an advantageous position and achieve long-term development. At present, the market competition is becoming increasingly fierce. In addition to enhancing brand awareness, companies must remain invincible in the market competition for the survival of the fittest, and they must develop the brand to a certain stage to increase the intangible value of the brand, so as to support the development of the brand. And the most important thing is to establish brand awareness. In the process of branding, companies must first implement the brand concept when building internal teams, and stick to the road of brand innovation. In the final analysis, it is to continuously develop and innovate by integrating existing resources on the premise of conforming to the laws of market development.

In addition, companies should keep abreast of developments and changes in the economic situation and policies, predict the impact on the jewelry industry, identify consumer needs to adjust brand positioning, product design and pricing, and make appropriate services. Adjustment. For example, as a manufacturing and wholesale company, more styles should be developed and designed to explore new product categories; as a retailer, product categories in stores and counters should be enriched, in addition to conventional products such as gold, K gold, and diamonds. Should also increase the profit margins of larger jewelry varieties: such as pearls, colorful treasures, corals, amber, etc., so that people without me, people have me fine.