Men's clothing brand IZOD Ai Soide settled in Tianjin Wuqing Business Friendship Department Store

Men's clothing brand IZOD Ai Soide settled in Tianjin Wuqing Business Friendship Department Store

In order to create a relaxed, colorful, outdoor, and amazing brand image, IZOD advertises on television, fashion magazines, the New York Times, and automobile magazines, performs giant balloon advertisements on sports fields, organizes celebrity golf tournaments, and celebrity golf matches. The Hollywood film industry provides clothing... In order to seek greater space for expansion, all California beach lifeguards and Disney musicians wear IZOD sportswear, which makes 30 million people from around the world have a very deep impression on IZOD. .

IZOD division is famous. It is affiliated with the United States PVH (Philips-Van Heusen) Group. Founded in 1881, PVH Group is a well-known clothing brand management company in the United States with annual sales of more than US$3 billion. It has 800 retail stores and is the largest men's shirt and tie sales company in the United States. Nearly half of the shirts in the United States are purchased from various PVH stores; it also has many casual brands, accounting for 17% of the nation's casual brand market. . In addition to IZOD, the company also owns international famous brands such as VanHeusen, Bass, Arrow, GeofereyBeene and KennethCole. At the end of 2003, it bought the world-famous CK company and adopted the famous brands “CalvinKlein” and “CK” as its own. Have.

IZOD division is famous. It is affiliated with the United States PVH (Philips-Van Heusen) Group. Founded in 1881, PVH Group is a well-known clothing brand management company in the United States with annual sales of more than US$3 billion. It has 800 retail stores and is the largest men's shirt and tie sales company in the United States. Nearly half of the shirts in the United States are purchased from various PVH stores; it also has many casual brands, accounting for 17% of the nation's casual brand market. .

Its history is like a story. In 1900, Vin Daddy, the owner of a company that specializes in skirts in New York, traveled to the United Kingdom. When he was in London, he accidentally saw an elegant tailor shop named Jack IZOD'Z. Jack, Jack, is respected because King George VI of England and other nobles made their garments. Its tailor shop is decorated with luxury, and it is Jack's unique family name (IZOD) and his prominent position that attracts and impresses Vin. Every garment made by Jack is sewn with a label embroidered with his name, and is accompanied by the sentence "King's Queen's Sewing Master."

Vin happens to be planning to march into the men's apparel industry. He needs a well-known trademark to complement his product. And Jack, as a senior tailor, came to the retirement time. So, Vin gave him a good price, the condition is to buy the IZOD trademark, Jack readily accepted.