Why the store electricity supplier went to the physical store

In today's popular marketing strategies such as O2O and C2C, Internet+ is a familiar term for almost every industry. Whether you are an internationally renowned e-commerce brand, or a small micro-business agency or Taobao shop owner, you can use the Internet platform, which has huge traffic, to find your customer base. However, due to the advantages of the Internet, it has also attracted more and more people to join them. The pressure of competition and the speed of updates have become a major drawback of Internet consumption. This is even more true for e-commerce companies. The first-line e-commerce transitions to physical stores under the battle line is undoubtedly a further strengthening of the brand.

Many people have doubts as to why they are doing well on the Internet and suddenly go offline. Especially for big-name e-commerce companies, they are not unable to continue online. In fact, after careful study, you will find that From online to offline seems to be a useless choice to return to the origin, but in fact it forms a complete system of online and offline.

Take the e-commerce craze to open the store's originator apple. For example, Apple, which has been online and has been alive for many years, fought for physical store operations. It was found that only combining online and offline can better promote the brand. Consumer return rate. What is the characteristics of the line? It is its strong propaganda. Why is PaPi sauce able to fire up to astronomical contracts? This is the power of the Internet.

Apple made full use of the features of the Internet and achieved great success in publicity, becoming a brand sales e-commerce provider with many global users. However, Apple not only stopped there, it also used the offline consumer experience to enhance the viscosity of customers. If you are a consumer of Apple products who are experiencing problems, taking a few steps out of the house, you will see a physical store that can solve your problem. Don't you feel happy? Yes, Apple sells more than just products, but services.

"Making friends with customers" is a service attitude. The FT Chinese website LEX column once commented: "If Apple is more and more difficult to rely on the ability to innovate in the field of hardware to make profits, a major shift in the company will be in the field of business." Obviously this change in Apple is good, This is not surprising why there are so many "fruit powders" in the world.

At the same time, Apple's online and offline programs can clearly reflect the problems that exist in the products, and at the same time promote the improvement of products and the research and development of special customer groups' products (for the short time Apple SE targeted small screen enthusiasts). This online promotion + online inspection will be able to better form a brand promotion system, which will help the company's further development.