Today, jewellery is more than just a symbol of accessories or identity. The jewellery brand combines high technology with jewellery to make it both aesthetically and practically functional. Jewelry is intelligent, we are still on the road.
In June this year, Totwoo, a Beijing-based smart jewelry company, officially started mass production. In late July, Totwoo fashion smart jewellery was launched at the e-commerce platform Jingdong Mall.
Totwoo combines precious metals with high-tech wearables, a novelty that promises to open up new areas of fashion technology.
Jing Jing, a jewellery expert and editor-in-chief of Bazaar Jewelry, said: "The mentality of Chinese consumers has begun to change. Now the Chinese people's jewellery consumption has finally begun to change from the concept of buying jewellery to the value of jewellery in which the collocation is the main demand point. Smart jewellery that enriches aesthetic values ​​and high-tech features is likely to open up new jewellery categories."
One thing to be sure is that Towoo has great potential for growth in the Chinese jewelry market.
You may not know how smart jewelry works. The pattern is roughly as follows: tap or shake a gold-plated silver pendant with built-in circuitry or a Swarovski diamond bracelet, and your jewelry can be used as a pedometer.
Knock and shake, your smart jewels will run right away, calculate calorie consumption, pop up sedentary reminders (such as sitting at your desk for a long time or watching TV for a long time) and monitor harmful UV rays.
This is not all. You can also turn on the "Flash Mode" to keep your jewelry shining, making you the focus of attention.
At present, the retail price of smart jewellery ranges from 1,000 yuan to 2,000 yuan.
However, for smart jewellery, the road to development is still very long. Although the overall valuation of the Chinese jewelry market is 500 billion yuan, per capita jewelry consumption is only 10% of the United States.
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