YISHION to pure casual brand 2016 autumn and winter new wool coat with fashion trends

YISHION takes pure casual brand 2016 autumn and winter new woolen jacket with fashion trends. "Pure" originates from the pursuit of individuality and the pursuit of fashion in young people, reflecting the brand's market position at that time. English is an organic combination of YI (pinyin Pinyin) and FASHION (Fashion), which sounds similar to the Cantonese word “pure”. The overall shape also reflects the brand's closeness to the Internet's fashion.