Accurately grasp the most cutting-edge fashion trends and rely on differentiated development to lead the market. Hantong Textile Co., Ltd., located in Shengdu, is not big, but develops more than 300 new products a year. On average, more than 20 products are selected as “China's popular fabrics †every year, and become the leading supplier of well-known women's wear brands at home and abroad.
Yesterday, the reporter saw a new set of imitation knit style fabrics in the Hantong exhibition hall. Black, white and blue, rich in color; hollow, mesh, mix and match, various styles.
The fabrics are all dozens of varieties, and the products are in short supply after the market.
The success of the fabric did not exceed the expectations of the company's chairman, Shen Hanjun. As a country with 30 years of experience in the textile old man, with his accurate understanding of trends in research and development already beginning to predict this "leak, wrinkle, through" green fashion new products, will be popular next two years The "darling" of the market.
“After more than a decade ago, when we tried to spun rayon with a water jet weaving machine, our peers said, 'Can’t do it', but in the end we became the first person to 'eat crabs'.†In Shen Hanzhen’s view, today’s imitation knitting Style fabric, bolder design and more competitive. More importantly, this fabric can't be produced with off-the-shelf equipment. It can't be done with a knitting machine, and it can't be done with a shuttle loom, so that the imitator can't do it.
Shen Hanjun said that Hantong, with only more than 300 employees, cannot compare with large-scale textile enterprises in terms of industry status or industry scale. Hantong wants to survive in the textile industry and live better. Only through differentiation can we avoid “positive collisionsâ€, thereby enhancing market competitiveness and winning the initiative. “In the past, we decided to move closer to the trend of fashion by ordering production. Nowadays, we pay more attention to the product style. As long as the direction is right, what kind of fabric is used and which way it is presented is not a problem.â€
Since the beginning of this year, Hantong has invested more than 20 million yuan to upgrade the original equipment, so that the company's hardware is at the leading level among domestic counterparts. At the same time, it follows its own principle of differentiated development: “New products that people don’t want to do, are difficult, small in volume, and prone to problems, Hantong is willing to tryâ€, and Shen Hanjun is the chief designer of the R&D team, with national fabrics. Designer Shen Jiaojiao is the leader of the R&D design team. Under the premise of accurately grasping the trend, one can get a new product in the fastest day. Persevering innovation has enabled Hantong to win word of mouth and market. More than 10 well-known women's and women's brands at home and abroad have named their products.
“Insist on differentiation and create an excellent development environment for us.†Qian Aling, general manager of the company, said that nowadays, people are talking about innovation, facing fierce market competition, small batches, order-based, multi-variety, high-grade, It is the magic weapon for Hantong's innovation to win. "Now the textiles, the life cycle is very short, and the imitation takes a certain amount of time. When people learn it, we have changed the variety. Therefore, Hantong has never had a peak season, and the products have never been sold off."
shaoxing rongxi textile co.,ltd , https://www.rongxifabrics.com