Since the spring of 2017, Casadi washing machine has continued to occupy the leading position in the high-end washing machine market. According to the latest sales data of the first quarter, the Casa Di washing machine has doubled year-on-year, exceeding the same level of the washing industry, and the leading edge has further expanded. In the increasingly competitive market environment, behind the high-end leadership of the Casadi washing machine, it is its innovative technology and diverse interactive experience based on user needs, with a high-end ecological concept to bring continuous iteration to global users. High-end care solutions.
Experts in the industry pointed out that on the one hand, the home appliance market rebounded under the stimulus of “spring home decoration seasonâ€, and the sales and sales trends were obvious. At the same time, home appliance manufacturers launched an “unprecedented†business transformation around the high-end market, prompting the high-end washing machine market. Competition is intensifying; on the other hand, in the context of consumption upgrading, the user's high-end quality consumption concept has become increasingly prominent, and washing machines have changed from being owned and used to pursuing a better quality of life for users.
Under the multiple pressures of market competition and user demand upgrades, Casa's washing machine can double its sales in the first quarter, which is closely related to its user-oriented innovation concept. According to industry insiders, Casa Di washing machine continues to produce innovative technology based on the concept of deepening users' demands and creating high-end service experience, and interacts with users with high-quality products and services to create a user-friendly social platform with core drivers. Continued leadership in the high-end washing machine market.
As we all know, as a labor substitute product, the washing machine of the new era not only needs to clean clothes and liberate both hands, but also meets the multiple washing requirements of users' classified washing, high-end protection and quality appreciation, especially the popularization of high-end fabrics such as wool and silk. To come to a higher level of care, ordinary washing machines are facing elimination due to backward technology. In order to provide users with high-quality care solutions, Casa Di washing machine adjusts the product structure in advance, from traditional care to classified washing, fiber washing, quiet washing, intelligent washing, etc., layout all high-end washing machines and innovative interactive forms. Establish user reputation.
Take the original double-cylinder and change the user's laundry habits as an example. The 12+18 washing programs of Gemini Yunshang washing machine solve the problem of user washing for the first time. The upper tube supports 12 kinds of exclusive products such as infants and vulnerable clothes. The washing program provides 18 high-end washing programs in the lower tube, which perfectly meets the high-end needs of users around the world. Under the double-child cloud wash and soft standard, the washing machine can even clean the roses. The roses are put into the Casa Di washing machine and cleaned for 21 minutes, which is still intact, which proves the high-end care quality.
At the same time, in terms of user interaction, Gemini Yunshang washing machine once again achieved subversive innovation based on the challenge of launching “Champagne Towerâ€. Not long ago, a washing machine on the Internet that "inverted" the champagne tower attracted the attention and discussion of the netizens. The high-end quality of the Casa di washing machine was once again recognized by the global users. From the triangle to the inverted triangle, Casa Di interacts with users in this innovative form, while demonstrating original technology and serving family life to users, and building a more mature community ecosystem to consolidate the user base.
From the original high-end washing machine to the original community ecology, Casa Di washing machine is transforming from a single home appliance manufacturer to a diversified user life solution provider, becoming the portal and channel for connecting users and brands, building users as the core A community ecological model of driving forces. At the same time, under this community system, Casa Di and the top resources to create high-end, personalized, intelligent washing machine experience for users, with more users and resources to enter the community system, create a win-win situation, interconnected It is becoming the new normal of the care industry.
Editor in charge: Xing Xingchen
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