The fall/winter 2017 Shanghai Fashion Week ended last week. This year's body volume is even larger than before. The four official exhibitions have a venue area of ​​more than 25,000 square meters. There are 85 press conferences in the official schedule, and over 1,000 brands participate in the event. It was the Shanghai Fashion Week. Earlier, we introduced LABELHOOD, a progressive fashion arts festival. This time, we will review the Shanghai Fashion Week this season with three key words.
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The first keyword is the joint name. This is a popular trend reflected from the previous quarter. KFC and Pizza Hut have also continued to make joint debut in this season. The second keyword is cross-border. The designer, Leo Ku, and the brand director, Carina Lau, continue to work at Shanghai Fashion Week. Performances, while Liu Xiang, women's volleyball girls Wei Qiuyue, Zhang Changning are all cross-border shows; keyword three is the Chinese style, this is the domestic fashion week has not to be missed.
Key words: Food giants and designer brands
This year, Kanda's two star brands, KFC and Pizza Hut, were jointly released with designers in Shanghai Fashion Week this year. Earlier, KFC and CJYAO launched a barrel bag for the whole family. This season, they cooperated with several small partners. Among them, the most closely watched is the tripartite collaboration with REINEREN and OMG. The latter is the cross of the actor Fan Ye. Brands. The three parties jointly promote grinding coffee and red coffee cups. In addition, the KFC logo also appears on the streamers of earrings and clothing. The iconic red of the entire KFC series also has a high sense of presence.
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However, this series has received extra attention because of plagiarism. One of the black tight skirts is almost copied from the design of the FENTY PUMA by RIHANNA Fall/Winter 2017 collection. The brand also made an apology statement urgently. OMG acknowledged responsibility for it. REINEREN stated that it did not conduct supervisory review on the clothing provided by the partner during the process of cross-border cooperation. However, KFC did not make a public statement because it had no brand elements in the design. In fact, there are so many elements in the series that are familiar to everyone, similar to the gold-black Slogan sweater of the Alexander Wang 2016 autumn and winter collection, and the striped handbag similar to Balenciaga Bazar.
Left: The "works" of the three-party joint OMG brand designer; Right: FENTY PUMA by RIHANNA 2016 Fall Winter Collection
Pizza Hut’s cross-border partners are also a very large camp, including stars Wang Zhuo, bloggers and female monks, designers Simon Gao, Zhang Na and others. The form of cooperation is even simpler, mainly inviting them to create t-shirt designs. In the equivalent of creating fashion scenes during the fashion week, Pizza Hut even launched a special “Shanghai Fashion Week†course in 300 stores across the country, mainly to create a more cool and stylish image.
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Keyword 2: Stars, athletes cross-border debut
There have been a few domestic stars that have launched clothing brands in recent years, but not many on the fashion week. Two old acquaintances, Carina Lau and Leo Ku, in Shanghai Fashion Week have continued to bring T-Tai-hsiu this season. Carina Lau, Brand Director, ANIRAC This year, U.S. illustrator Tessa was adopted as the Muse. The entire series showed a sense of freedom and casualness in modern modern styles, such as the use of a large number of gauze, ruffled edges, and puff sleeves. All of this adds a felicity to this series.
For the third consecutive year, Leo Ku has exhibited at Shanghai Fashion Week. The two brands, SOLO CELEB. and HTDG, have been on the show together. The design style is on the street. Photos, Slogan printing, playful cartoons, long sleeves, and oversize overalls. Still more mature.
However, there are also a number of people feel unfamiliar with the design, such as disco ball look dress, twisted down jacket. The most exposed topic this season is Liu Xiang’s catwalk show. Leo’s private relationship with the trapeze is quite deep. When Leo Ku was married, he was asked to fly as the best man. Liu Xiang is also quite bold in this catwalk show. The red and black plaid suit and pink leather jacket are covered with a fur splicing long coat. Leo Ku is the most difficult man in the entire conference to Liu Xiang. .
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In addition to Liu Xiang and two other athletes, the women's volleyball girls Wei Qiuyue and Zhang Changning also appeared in the RICO LEE × KFC show, and the long-legged athletes who cross-border to make a model also have congenital advantages.
Keyword Three: The eternal topics in the domestic fashion week
Even if the number of overseas returnees has soared and the design style is in line with international standards, many designers no longer have obvious geographical indications. However, Chinese style is the theme that will never be missed in the domestic fashion week. The closet of the first day of the Shanghai Fashion Week catwalk continued to bring the Chinese style design with distinctive brand style, and talked about “feminism†with the children's play. For a long period of time, female actors are banned, so there will be so many strings in Peking Opera, and the children's drama is a troupe consisting entirely of actresses. She uses the sense of age to deduct the hot topic of “feminismâ€. Still quite clever and fun choice.
Yishu Tree, which was founded in 2013, has gone from the beginning to the path of reshaping traditional costumes. Regardless of whether it is profile or pattern, design and show style have obvious Chinese style elements, but the overall design method is quite simple and atmospheric, so it is not There will be too dramatic feeling. Although Yi Shu’s Chinese traditional costumes are generally taken as a niche route, many single items in this season can still be incorporated into everyday shapes.
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Generally speaking, this season's Shanghai Fashion Week has seen a lot of improvement in the quality of operations and design, but there is always an embarrassing situation. Many good-looking designs have a sense of déjà vu, imitating too many traces and even directly copying big-name designs. This requires brand consciousness, and the organizers should also raise the bar in terms of requirements and review of brands. After all, design is the driving force behind the fashion week.
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T-shirts are also known as T-shirts. At first it was underwear, which was actually a lapel half-open collar, and later it developed into outerwear, including two series of T-shirt undershirts and T-shirt shirts. There are different opinions about the origin of the name of T-shirts. One theory is that dock workers who unloaded tea in Annapolis, Maryland, USA in the 17th century wore short-sleeved shirts. People abbreviated "Tea" (tea) as "T". , this kind of shirt is called T-Shirt, that is, T-shirt; the second is that in the 17th century, British sailors were ordered to add short sleeves to their vests to cover armpit hair and avoid unsightly; there is another saying that the sleeves It forms a "T" shape with the upper body, that is, its clothes have a T-shaped stitched collar, hence the name. In 1913, the U.S. Navy mandated that sailors should wear a crew-neck, short-sleeved white singlet under their overalls, one of the reasons for covering the thick chest hair of sailors. The raw materials used for T-shirts are very wide, generally cotton, linen, wool, silk, chemical fiber and their blended fabrics, especially pure cotton, linen or linen-cotton blended fabrics, which have the advantages of breathability, softness, comfort, coolness, sweat absorption, heat dissipation, etc. . T-shirts are often made of knitted fabrics, but due to the constantly changing needs of consumers, the design and production are also increasingly renovated. Therefore, T-shirts made of woven fabrics are also on the market one after another, becoming a new member of the T-shirt family.
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