In the sales process, you have to spend at least half the time to build a sense of trust. Many salespersons think topsales (top salespeople) are very talking, in fact, the real topsales are rarely spoken, but sitting carefully listening, to be a good listener. Nine steps to build customer trust: First, listen, ask good questions; Second, by praising customers in good faith, praising customers; Third, continue to identify customers; Fourth, imitate the speed of customer speech; Fifth, familiar with the product's professional knowledge; Sixth, always dressed for success, dressed for victory; Seventh, a thorough understanding of the customer's background; Eighth, the use of customer testimony; Ninth, there must be some big customer list. Always remember, the most important marketing key is to build a sense of trust with customers. In the sales process, you have to spend at least half the time to build a sense of trust.