Recently, the 20 square dance aunts in Baoding, Hebei Province, have a special spirit. Their body denim suits have a dynamic aerobics, which is full of vitality and attracts many people to watch and like.
"We are a fitness team with an average age of 50 years old. We are fortunate enough to receive this free gift from Zhongshan Yuanyifang, which makes our body and mind more healthy. I also believe that this society is because there are so many caring companies. And the good, the source of the love of the clothes to make us moved, we will also become the messenger of love to contribute to the society." The captain of the dance edge said to reporters happily.
What kind of jeans is this? What kind of feeling is this boss? Out of curiosity, the reporter went to Shaxi, a famous casual clothing town in China, to interview the love entrepreneur, the founder of the “Yuanyifang†brand, and Mr. Pan Jingtao, the owner of the Tmall flagship store “Bixuâ€.
Grasp the business opportunity "Bi virtual" settled in Tmall
As a “Bixu†tailor-made for women with micro-fat women, Mr. Pan Jingtao, the owner of the company, has been engaged in the clothing industry for 16 years. From design director to original brand, he has experienced unusual experiences. It is not a temporary rise to create a brand. Tiancheng, who combines the characteristics of Zhongshan casual wear, combines the two categories of knitting and denim, and makes a kind of jeans with knitted elastic characteristics, completely changing the impression of consumers on the thick and blunt cowboy; he takes the style as a breakthrough to Comfortable as the main line, under the bold attempt, the product has won the love of the vast number of consumers.
When talking about the brand of “Bixuâ€, Mr. Pan is even more excited. He said: During the operation of Yuanyafang, many customers have a special liking for the stretch of pants. With the support of customers, the products are surrounded by stretch fabrics. Development, the fabric level is improving every year, constantly improving the customer's needs, every time you communicate with the customer, everyone's feedback is "good pants, must be bombed", this is a normal sentence but deep Printed in his heart, he led the R & D team to "bolt" as the main line of design, and decisively registered the "Bi Xu" brand, the advertising words are: good pants, "Bi virtual" bomb. All of this comes from customers and serves customers, adding more vitality to the brand. The high-quality “Bixu flagship store†was born.
In the interview, Mr. Pan told reporters: In the Zhongshan City where clothing e-commerce is gathered, all the merchants have tried their best to find the explosives and brush the sales volume. However, he is different from others – others blindly follow the trend, but he insists on his own style; Others spell styles, fight prices, but he is better than quality, than service... Because of this, not only in the "Yuanyifang" Taobao store, but also the "Bixu flagship store" settled in Tmall, consumers have This kind of elastic jeans is very popular, and there is a gratifying situation in the off-season.
Only beautiful for the little fat women
In the early years of practice, Pan Jingtao saw the fact that in many clothing categories, if you want to compete with other mature companies, there is almost no chance of winning, and not to compete with the first-line brands. Therefore, after several studies and considerations, the Yuanyifang team made a bold decision: the positioning of the micro-fat people, the style difference. In the subsequent fabric selection, micro-fat layout debugging, experienced a complicated process, but the brand's aim is to improve the individualized and differentiated needs.
Appearance and function are always two major choices for ordinary people, especially like the micro-fat people, seems to be in an awkward situation. Pan Jingtao led the team to use the years of extensive experience to learn from others, to do the subtraction for the works I used, and finally to find a balance between appearance and function, decided to specialize in denim pants, and only do micro fat ladies confidant. Even though there is no perfect thing in the world, the mentality of perfection and perfection will not change at all. The Yuanyifang team is constantly climbing to the peak, and gradually has a group of stable and loyal customers. They are micro-fat people and full-bodied women. Soft and super-elastic fabrics, simple and generous styles, let the beauty reflect vividly, they are pursuing fashion, health, and unrestrained. Every product of Yuanyifang has been meticulously done. On the road to pursuing beauty, Yuanyifang will always be their "friends".
Three innovations to create quality products
For the differentiation, the R&D team is very clear. As far as the current situation is concerned, China’s demographic structure changes, and the main consumer and consumption habits are no longer the same. In the past, the past is “cheap to sell†and now it’s “like to Will buy, the number of purchases has dropped, but the products that are bought are all fine products. Therefore, there is no way out for the big road goods who will do it. Moreover, the "three major innovations" experienced in the development of Yuanyifang in recent years have not only contributed to The opportunity of the source clothing workshop has also proved this concept.
First innovation: the selection of four-sided elastic fabrics. In 2011, on the occasion of many merchants still sticking to the traditional fabric jeans, Yuanyifang was based on the consumer's keen perception of the comfortable fashion trend, and boldly tried to become the first e-commerce company to make the micro-fat crowd of four-faced jeans. Once it was launched, it was recognized by the market.
Secondary innovation: E-commerce services are extremely versatile. The Taobao store “Yuanyifang†made the decision to make a home service. It uniquely proposed the idea of ​​replacing the old ones, enhancing the consumer's dependence on the products, free trials and free modification of the trousers, and starting from some details to solve the actual needs of consumers. Really make the service home.
Three innovations: Satisfy customers at all costs. At the same time, each merchant fights the price. When the speculation is taken, the brand once again enhances the service tenet, that is, no matter what reason, such as passing through, washing, as long as you don’t like it, you can return it, unconditionally satisfy the customer, get the point of the consumers. Thumbs up.
Only love, "Bich" is eternal
Love is the virtue of man. Pan Jingtao carried out this virtue to the fullest extent with practical actions. Every time he sees that there are too many vulnerable groups in the society who need help, he always feels obliged.
Therefore, “Yuanyifang†established the Love Fund and decided to donate 1 yuan for each trousers sold for charity activities. By giving more love, the society will be made even better. The denim suit that sponsored the "Dance of Dance" mentioned at the beginning of this article is just a wave of the "Yuanyifang" fund.
"Good pants, we must let more people share! In the future, we will have to subsidize, let more square dance aunts put on comfortable and fashionable jeans, let the dancers live a happier life!" The interview is coming to an end, Pan Always expressed his big love to reporters!
Yes, initial heart, ingenuity, love, gratitude, when a team has this precious "four hearts", no matter what. Nothing can't be done - this is the biggest inspiration for the "Yuanyifang" team!
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