"This year's sales revenue is expected to achieve 100% growth." Liu Qinghai, chairman of Foshan Mingzhou Group Co., Ltd. is full of confidence in estimating the company's performance. Into July is the printing and dyeing industry off-season, name Chau dyeing only thirty-four one hundred tons per month in previous years, and this year was to maintain high production levels of one thousand tons monthly dyed cloth. The industrial chain has become more and more perfect, which has enabled Mingzhou to defeat a number of competitors to obtain Decathlon's priority procurement supplier qualification, which has led to a substantial increase in performance.
Industry overcapacity, increasing environmental pressures, production costs continued to rise ...... domestic textile industry is accelerating the transformation and upgrading under market pressures Forced, Sanshui textile enterprises have been "thoroughly understand" the nature of the structural reform side of the supply chain from a single positive The link extends to the upstream and downstream links of the industrial chain such as weaving, printing and dyeing, finishing, and garments. It relies on the industrial chain strategy to successfully open the middle and high-end textile market, and stands on the tide of transformation and upgrading of the textile industry.
Low season
Doubled annual results is expected to achieve
In July, many textile companies ushered in the annual production season, and the order volume and production tasks plummeted. It seems to be to “cool down†the production workers and machines. However, in the production workshop of the Mingzhou Group in the Santang Datang Industrial Park, it did not welcome the coming of the off-season as in previous years. On the contrary, the production workers and production machines are still running at full capacity, maintaining 800 tons to 1,000 tons of dyed cloth per month. High production momentum.
"In the past seven or eight months, it was a low season. It is normal to dye only 300 tons to 400 tons per month." Liu Qinghai said. In fact, the production and sales of the main knitted fabrics in Mingzhou is not the same thing for the past two months. In the first half of this year, Mingzhou has completed sales for the whole year of last year. Liu Qinghai’s sales revenue for the whole year has increased by 100% year-on-year. . “This is a new development period for more than 10 years since the development of Mingzhou.â€
Similarly, less than 1 km away from the straight line from the name of the African Group, the main denim Fortress of Foshan Textile Co., Ltd. is also showing sales "is not short off" posture. "It is estimated that sales in the first half of this year have exceeded 900 million yuan, an increase of 20% compared with last year." Li Shenglin, general manager of Fengze Textile said. Fengze Textile ushered in not only the year of good harvest, but also the year of capital increase and expansion. The company plans to pursue the victory and will launch a new woven fabric business next year.
Island Fortress Sanshui name and a simple majority of printing companies are not the same, they have a weaving, dyeing, finishing, garment and other relatively complete industrial chain. This industry chain last year helped Mingzhou beat many competitors to obtain Decathlon's global priority procurement supplier qualification. This year, Fengze won the production order of 1 million yards of denim fabrics of the famous Spanish ready-to-wear brand ZARA, which became the driving force of the two companies. The main thrust of a new performance outbreak.
Datang Town of Sanshui is a professional textile printing and dyeing park. It is currently the most concentrated place in the printing and dyeing sector in Guangdong. This has driven the textile industry in Sanshui to maintain a good growth momentum. Liu Jinwei, Secretary General of the Datang Chamber of Commerce, recently analyzed the development of Sanshui Textile Industry. Among the more than 80 textile printing and dyeing enterprises in Datang, most of the companies with rapid growth in performance this year are relatively rich in industrial chain links, such as Mingzhou and Feng. Ze, Zhonghui, precision, etc. are all links in the group that have formed spinning, weaving, printing and dyeing, finishing, and garments.
One-stop production
Highly autonomous grasp of market voice
China Textile Industry Association, released in April, the domestic textile market depth research report, this year's textile, clothing orders to the industry chain more complete advantage of enterprises concentrated in the industry generally reflect the absence of sufficient orders, relatively complete industrial chain business The number of orders is not reduced. It is not difficult to find that the exploration of the industrial chain by Sanshui textile enterprises such as Mingzhou, Fengze, Zhonghui, and Precision has shown strong competitiveness in the market competition.
Under the background that the national textile industry is still in the deep adjustment of the market, what is the significance of implementing the industrial chain strategy for textile enterprises? How does the industrial chain extend upstream and downstream to improve the competitiveness of enterprises?
At the beginning of the business, Sanshui Textiles Co., Ltd. is mostly a single-link enterprise, or spinning, or weaving, or printing and dyeing, or ready-to-wear. Among them, printing and dyeing companies account for as much as 70%. The single-step production model means that enterprises have high dependence on upstream and downstream partners. Product quality , delivery cycle and technology research and development are not controllable factors. However, these shortcomings have not been revealed in the domestic textile industry price competition era.
"In order to open up the high-end market, companies must cooperate with domestic and international high-end brands, and must have products with excellent technology and stable quality." Li Shenglin said. In the past six or seven years, the domestic textile industry experienced a low-end products, excess capacity, companies in the market after extensive reshuffle was eliminated and other changes, such as Fortress, the company keen sense of smell, really aware of the textile industry in the next outlet Will be in the high-end market.
However, the original single-link production mode of Sanshui Textile Co., Ltd. does not have sufficient competitiveness in the development of high-end market. The original only the textile sector has a deep understanding of this. Liu Qinghai said that the downstream printing and dyeing enterprises face a large number of customers, and it is impossible to invest a lot of energy and financial resources in the technology required by a certain company, and the level of research and development is limited. As a result, Mingzhou has collected the industrial chain links such as printing and dyeing and post-finishing.
“We used to spend 30 tons of cloth on the post-production process of a product to test it, and then we made a 20-kilogram cloth plate for the customer, and the customer was very satisfied.†Liu Qinghai said, such a willful development, If you rely on downstream suppliers to complete it in the past, it is simply impossible. Not only has the level of research and development been greatly improved, but even the delivery cycle has been stable for two or three months from the past and stabilized to about one month. It is an intuitive change after the continent has enriched the industrial chain.
General trend
The industrial chain is constantly enriched and improved
From the single production link to the upstream and downstream industrial chain of the textile industry, Sanshui textile enterprises have already tasted the sweetness in the exploration of the whole industrial chain. However, it is worth noting that the implementation of the industrial chain strategy is not a one-step process, but also requires the courage of the enterprise to transform and the development foundation that can support the transformation and expansion of the enterprise.
Fengze has been on the road of industrial chain transformation for more than three years. It has successfully extended the industrial chain from weaving to pulp dyeing and finishing, driving enterprises to pay less than 3 million yuan from 2015, and the tax payment has been increased to 2016. 8 million yuan. “The chain needs a lot of investment, not all companies have such a foundation.†Li Shenglin said bluntly that there are many one-stop production links, and the total investment cost in management, equipment, manpower, technology research and development is more than the investment in outsourcing processing. Large, but in exchange for the improvement of core technology, product quality and delivery time is more stable, this is the invisible added value.
The "overcapacity" in the domestic textile industry market is essentially that the supply of low-end products is far greater than the market demand. Therefore, the supply-side structural reform of the industry will focus on the optimization of product structure, expand the supply of high-end products, and enhance the core of textile enterprises. With the added value of technology and independent brands, the textile industry is still showing strong vitality in the new market. Sanshui will also promote the development of the entire industrial chain of the textile industry as one of its key points in building a batch of traditional manufacturing transformation and upgrading benchmarks.
“The industrial chain of Sanshui textile enterprises is becoming more and more abundant, but there is no real industrial chain enterprise from the spinning to the real meaning of garments.†Liu Jinwei said that looking at the development of the domestic textile industry, the industrial chain of enterprises is constantly enriched and improved. It will be the general trend, Sanshui textile enterprises still have a lot of articles in this regard.
It is understood that Datang Town, which is building the South China Textile Printing and Dyeing Center, this year proposes to rely on the development of the whole industry chain of weaving, printing and dyeing, sales and R&D design. On the one hand, it guides enterprises to actively extend to the upstream and downstream of the industrial chain, and encourages enterprises to compete with domestic and foreign high-end. Brand docking cooperation to enhance the core competitiveness of the textile industry. On the other hand, Datang Town will rely on investment promotion to introduce high value-added links in the industrial chain, promote the construction of cloth sales centers, and provide a more complete industrial chain for enterprise development.
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