In-depth transformation of the apparel industry to discuss "Internet + clothing customization"

Now, if there are customers abroad who want to make clothes, is it necessary to fly abroad? Obviously, with the advent of the Internet age, the traditional customization model can no longer meet the development needs of the industry, which requires us to adapt to the development trend and create a new type of "Internet + clothing customization" mode.

On July 1st, Hunan Garment Industry School held a seminar on “Internet + Apparel Customization” in Changsha, inviting representatives from industry experts from inside and outside the province to chat about the new “Internet + Apparel Customization”.

Everyone believes that the supply-side structural reform and the "three products" (variety, quality, brand) strategy have blew the horn of the garment industry's deep transformation, a large number of garment manufacturing companies responded to the call, layout clothing customization field, some custom studios, custom electric The business platform even launched a single-customized Taobao brand, which is promoting the diversification and rapid development of the Chinese clothing customization industry, and the development of hardware and software technologies such as big data, intelligent manufacturing , 3D fitting, etc. It is possible.

"Currently, strengthening the communication and sharing of industry information, promoting the integrity and self-discipline of the industry, creating a smart and benign ecological environment for the garment industry, and guiding the healthy development of the industry are important tasks that we must carry out." Everyone believes that the C2M+O2O marketing model generated by the Internet is The “customer directly communicates with the factory + offline partner development” model has further expanded the channels for clothing customization. Through the combination of online and offline operations, apparel customization is no longer limited to store services. "In the future, the Internet will allow demanders to customize a satisfactory garment at home."