[Towel Net] In 2017, the uncertainties faced by the towel industry are still many. The international economic situation is still full of variables. The various adverse effects of the domestic cotton system and the rising cost of production factors still exist, and the pressure on energy conservation and environmental protection is more prominent. At the same time, the domestic market environment will gradually improve; the internal demand and environment of the enterprise will promote the structural adjustment and transformation and upgrading to accelerate the further development of the industry's endogenous development momentum and vitality. Overall judgment, in 2017, the economic operation of the towel industry has internal and external conditions that maintain steady growth and gradually increase growth rate. At present, it is necessary to clearly understand that the industry has now undergone substantial adjustment from the stage of quantitative growth to the deep transition of quality and quality. Correctly recognize the impact of domestic and international macro-environment and domestic policies on the industry, objectively and comprehensively grasp the changes in the situation, the development requirements of the industry, seek breakthroughs in important links, and accelerate the transformation and upgrading of the industry. It is already very urgent.
According to the specific analysis, the types of towel exports in China are mainly divided into jacquard, plain spiral satin, plain woven plain, printing, cut velvet embroidery, kitchen and bathroom towels. In 2008, the national towel export value was about 3.5 billion US dollars, of which Jacquard and plain spiral satin towels account for 60%, printed towels account for 20%, and other products account for 20%. It can be seen that the jacquard and plain spiral satin towel account for a large part of the towel outlet weight.
At present, the main export directions of China's high-grade jacquard and plain spiral satin towel are North America (USA and Canada), the European Union, Japan, South Korea and Australia. Consumers in these countries and regions have high requirements for the quality of towel products due to their high income. High-grade towels have been widely welcomed, sales volume has been steadily improved, and prospects are promising.
The main sales methods of high-end towel products in foreign countries include large department stores, specialty stores, supermarket chains, and gifts, gifts, etc., as well as mail-order and hotel-like consumer markets with more obvious sales growth in recent years.
With the continuous increase of residents' income and the gradual improvement of people's living water products, the domestic high-end towel market has shown rapid development momentum in recent years. In the mall, high-end towel stores, counters increased significantly, the proportion of high-end towels in the supermarket has increased significantly, especially in the group's sales of products, high-end towels accounted for the vast majority, the profits are considerable.
Second, domestic and foreign industry and price analysis
In addition to China, countries in the world that can produce higher-grade jacquard and plain satin towels include Turkey, Greece, India and Pakistan.
Turkey and Greece already have a long history of towel production and a certain scale of production. Due to the geographical advantage, related products have certain advantages in the EU and the Middle East. However, in recent years, due to the rapid increase in labor costs and raw material costs, the product price has exceeded 5% of similar products in China, so the market competitiveness has declined, and its share has declined.
The Middle East countries such as Egypt rely on local rich and high-quality cotton production advantages. In recent years, they have expanded their textile production fields. From the previous processing of cotton yarn, they have also been involved in the production of jacquard and plain satin towels. Due to the advantages of raw materials and labor costs, the price of the product is lower. However, due to the poor foundation and lack of technical advantages, the products are always at the mid-range level, and it is still unable to reach a good level for at least 3 to 4 years. At the same time, due to the unstable political situation, which has affected investment, it is expected that the production scale will not increase significantly in recent years.
Countries such as India and Pakistan are important cotton planting bases in the world, and there are obvious artificial advantages. Due to the influence of China, textile enterprises in these countries have introduced advanced foreign equipment in the past five years, and the scale of production of towels has been expanding. The product grade has gradually improved. At present, the snail towel products have some gaps in technical content with similar products in China, but because the price is about 10% lower than that of China, they have formed an impact on China's snail-satin products in the international market and snatched some orders. However, in the jacquard products, especially the jacquard products, the towel enterprises in these countries are not mature due to the production process, the design of the mountain products is relatively backward, the skilled workers are lacking, the product grade is not high, and the overall output is not large. Similar products have not yet formed a threat. Although there are some advantages, there are obvious problems in the production of towels in these countries: first, due to regional conflicts and political instability; second, due to different living habits, and the overall scale of towel production is still not very large. Their foreign trade delivery rate and on-time rate are very low, which brings great losses to international buyers. The market reputation has been seriously affected, which has caused hidden dangers to the development of the towel industry in these countries. The scale of development has been stagnant since last year.
The distribution and development of domestic high-end imported looms are both concentrated and decentralized. Concentrated in the towel enterprises in Shandong Province, the number of imported looms is leading the country, relatively concentrated, forming an industrial advantage, driving the development of the entire towel industry in Shandong as soon as possible, stepping into a virtuous cycle development track. The dispersibility is reflected in the fact that except for 4 or 5 towel enterprises, the number of imported looms of the other towel enterprises is relatively small, the layout is relatively scattered, and no scale advantage is formed.
In addition, there are several Japanese-owned towel companies in China that have more than 100 imported looms. These companies mainly undertake orders for Japan, and mainly export towel products to the Japanese market, and a small amount for domestic sales.
Recently, we conducted a survey on the prices of jacquard and plain satin towel export orders listed in the domestic counterparts listed above. The situation is as follows:
The price of jacquard towels produced by domestic looms is 2.8~3.0 yuan/50g, and the price of more complicated satin jacquard towels does not exceed 3.20 yuan/50g.
The price of jacquard towels produced by imported looms is 3.2 yuan / 50 grams or more, and the price of more complicated satin jacquard towels reaches 3.50 yuan / 50 grams.
As can be seen from the above data, the same jacquard towel is produced. The imported looms are 10%-15% higher than the domestic looms, and have a more obvious price advantage.
In addition, after investigation, we also found a phenomenon, the towel company with imported looms, regardless of the overall order and production situation, the foreign trade orders of imported looms are often full, the order quantity often exceeds the actual production capacity, this situation is near In the past few years, there has been little change, and the trend of increasing demand for high-end towel export market is more obvious.
Third, the future prospects
Through the detailed analysis of the international export market, the domestic and foreign industry and the market price, we believe that with the continuous development of the world economy, with the continuous improvement of consumers' purchasing power, with the continuous improvement of consumers' product taste, High-end towels will be more and more popular in the market and will occupy an increasing share of the entire towel product.
Even though we are still facing the impact of the global economic crisis, towels, as a daily household consumables, have an irreplaceable role and will have a bright future, especially in the domestic high-end towel market, which will have a large room for growth in the long run.
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