From November 14th to 16th, the 17th Australian China Textile and Apparel Show (hereinafter referred to as “Australia Exhibitionâ€) jointly hosted by China Chamber of Commerce for Import and Export of Textiles, Jiangsu Provincial Department of Commerce and Shandong Provincial Department of Commerce was held in Sydney. The exhibition has been successfully held for 16 sessions and has become Australia's most influential textile and apparel professional exhibition.
Since last year, the organizer has added a shoe and luggage area to the exhibition variety, which makes the fashion industry chain of the exhibition more complete. Nearly 400 Chinese companies from Jiangsu, Zhejiang, Shandong, Fujian, Guangdong, Hubei and other places participated in the exhibition. The total number of booths reached 436, including 364 booths in the textile and garment area and 72 booths in the shoe and luggage area.
At 10:00 am local time on the 14th, with the ribbon-cutting ceremony held at Hall 2 of the Sydney International Convention Center, the 17th Australian China Textile and Apparel Fair was officially opened. Cao Jiachang, president of the China Chamber of Commerce for Import and Export of Textiles, Gu Xiaojie, Consul General of the Chinese Consulate General in Sydney, Zhou Xiaoyang, deputy director of the Jiangsu Provincial Department of Commerce, Gao Shan, director of the Changchun Business Bureau, and Li Changrong, inspector of the Ningbo Trade Promotion Association, attended the exhibition as guests.
At the unveiling ceremony, Cao Jiachang said: "The 17th consecutive Australian exhibition has won many support from all walks of life. The exhibition has been committed to providing fast and efficient services to exhibitors, helping domestic high-quality textile and garment enterprises to explore the international market and enhance trade. The Chamber of Commerce for Import and Export of Textiles will meet the needs of exhibitors as much as possible, constantly adjust and provide the best quality service."
Gu Xiaojie first expressed warm welcome to the exhibition and the exhibitors. He said: "The return of Australia to Melbourne from Melbourne has played an important role in promoting local economic and trade activities. This year, coincides with the 45th anniversary of the establishment of diplomatic relations between China and Australia. China-Australia relations have achieved leap-forward development in recent years, and cooperation in various fields has been comprehensively promoted. â€
As one of the co-organizers, Zhou Xiaoyang, deputy director of the Jiangsu Provincial Department of Commerce, said that after 17 years, the Australian Exhibition has become a powerful platform for Chinese brands to explore the Australian market. She said: "Jiangsu is a major manufacturing and exporting province. It accounts for about 20% of the country's textile and apparel exports. Through the platform of the Australian Exhibition, Jiangsu quality products can better enter the local market. At the same time, the exhibition is also Jiangsu and Australia. Local enterprises have played an important role in promoting cooperation."
It is reported that there are more than 100 Jiangsu enterprises exhibiting this year, with a total of 114 booths. The relevant person in charge of the Jiangsu Department of Commerce said that the Australian Exhibition is very popular in Jiangsu, and large enterprises such as Wuxi, Nantong and Suzhou have come to the exhibition.
Jiangsu Golden Sun Home Textile Co., Ltd., which supplies fabrics for many well-known brands in China, exhibited its own brand products at the Australian Exhibition. Gu Xiaoyu, general manager of the company, said that he has participated in the Australian exhibition many times and the sales in the Australian market have been good. “We mainly promote cotton products. The excellent hand feel makes the products very popular here. At the same time, we will also buy wool in Australia as a dice. The exhibition is a good platform for companies to expand their international business.â€
Ningbo Heyi Garment Co., Ltd. is the old exhibitor of the exhibition. It is registered every year and is very familiar with the Australian market. The person in charge of the company said that the exhibition has promoted the trade exchange between China and Australia. Australia's local garment processing capacity is not strong, and it needs imported products to meet demand, which is an opportunity for Chinese textile and garment enterprises.
Weihai Jinyuan Textile Co., Ltd. is the first time to participate in the Australia Exhibition. The general manager of the company is very confident in the results of the exhibition. “We specialize in occupational medical uniforms and have been developing in the US market before. I believe that our products will be very popular in Australia because the local medical system requires medical personnel to bring their own uniforms. In addition, our fabrics are also very distinctive. It looks like denim fabric, but it feels soft and smooth. This advantage makes us almost no competitors in the US market, and the sales are very good.†The person in charge said that the uniform will become more and more fashionable, Jinyuan Textile is this time. Australia Show has prepared a wide range of products.
At the symposium held during the exhibition, Chen Zhirong, director of the Marketing Department of the China Chamber of Commerce for Import and Export of Textiles, shared the latest situation of transformation and upgrading of China's manufacturing with the theme of China's textile and apparel trade.
According to customs statistics, China's textile and apparel exports have declined since 2015. In 2016, China's share of global textile and apparel trade declined for the first time. Despite this, textile export companies still have confidence in the future development of China's textile and garment industry. First of all, thanks to the steady advancement of China's “One Belt, One Road†initiative, China's textile and garment industry and investment and trade cooperation along the “Belt and Road†countries have developed rapidly. Secondly, in response to changes in the procurement situation in the international market, Chinese companies actively implement the “going out†development strategy and carry out the globalization layout.
In addition, the international market structure is undergoing tremendous changes, e-commerce is developing rapidly, niche designer brands and custom brands are emerging, especially in China. With the rapid growth of the network, a number of fashion brands are developing rapidly, and the domestic market has huge consumption potential. . Therefore, China's textile and garment industry is also developing rapidly in the direction of intelligence, fashion and rapidization.
Editor in charge: Xu Yuehua
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