Jieke Hongtao: a manufacturer of high quality integrated tools
Shanghai Jieke Tools Co., Ltd. was established in October 1999 and is headquartered in Songjiang District, Shanghai. The Ningbo factory is located in Beilun Industrial Zone, Ningbo. The new factory covers an area of ​​about 14,000 square meters. As a manufacturer of high-quality integrated tools, JK has produced and sold more than ten kinds of large-scale products, nearly 2,000 kinds of small-scale products, and applied for and passed 30 patents. Among them, screwdrivers, hex and other large-scale products have absolute advantages in the domestic market.
In China, Jieke has established 10 branches in Beijing, Shanghai, Guangzhou, Nanjing, Wuhan, Chengdu, Shenyang, Xinjiang, Jinan and Qingdao. In foreign countries, Jieke products are exported to more than 70 countries, of which more than 80% are Jieke's own brands, especially in the countries of China, such as Russia, Indonesia, Dubai and Eastern Europe, for the Czech Republic tools The successful sales laid a solid foundation.
On June 27, 2011, Huicong.com's East China Buyers Group entered the Jieke Tools (Ningbo Factory), and together with Hong Zong, contacted Jieke's excellent products and felt the Jieke culture.
Jieke tools, better quality and cheaper
The products produced by Jieke, from product design to production to packaging to quality inspection, are produced and controlled in strict accordance with international standards. The purpose of manufacturing high-quality products runs through the entire production process. The product quality exceeds 30% of the PIN standard and is equivalent to the quality standard of foreign famous brand products. However, since the whole production process is in China, the cost can be controlled and the cost can be reduced. Therefore, the price is only 1/2-2 of the famous brand. /3, in today's highly competitive market is undoubtedly a very strong competitor. Thanks to the full control of product quality, Jieke products enjoy the "lifetime warranty" service, so that dealers and end users have the full confidence of Jieke tools.
Clean and tidy, orderly management is the first impression of all people entering the Jieke factory. If you continue to deepen, you will be impressed by the advanced level of its technology. It is also with advanced technology that fundamentally protects the company. The high quality of the tools.
Join hands as partners, manufacturers and agents seek common development
As we all know, in the auto industry, dealers are an indispensable role. Manufacturers' products are kings and dealer channels are kings. In order to develop rapidly in the auto industry, they must be organically and reasonably combined. Over the years, with the world's first-class production technology, the most advanced technology support, Jieke tools have achieved the king of products, then, how to sell the best products, Jieke also has its own marketing strategy.
The market is also infinitely broad. In the infinite market, how to expand the market share of its products, Jieke chooses a two-way win-win strategy - insisting on exclusive agents in various places, and sales team side support. The use of exclusive agency can not only protect the basic interests of agents to a certain extent, but also ensure the orderly development of the national market.
In the area where there are exclusive agents, some dealers also want to operate the products of Jieke. In this case, Jieke will choose to communicate with the exclusive agent, and the coordination between the two parties will go in a good direction. In this way, the distributors and Jieke will jointly Efforts can not only protect the rights and interests of agents, but also meet market demand to the utmost extent. For the time being, Jieke has exclusive agents in one third of the country, and there are still broad developments in other regions. Jieke will continue to work with the majority of dealers to jointly develop a vast world of China's auto industry.
Be open-minded, pay attention to details and see culture
After HC’s trip to East China, Jie Kehong made a special trip to HC to learn about the satisfaction of the group’s trip to Jieke and the development proposals for Jieke.
During the entire process of holding East China, Mr. Hong accompanied him all the time, and the dinner hosted the highest level dining place in the local area. The follow-up investigation work after hand-on is also the most timely and effective manufacturer. From these details, we can all feel the rigorous corporate culture of Jieke, and only such a modest and prudent attitude can make the development of the enterprise a virtuous circle and a better sustainable development path.
Jieke: Expanding domestic and international trade channels to promote brand image
As the world's second largest international hardware exhibition, China International Hardware Exhibition (CIHS) has become an important channel for Chinese hardware companies to expand domestic and international trade channels, promote brand image and understand industry market information. Shanghai Jieke Tools Co., Ltd., as a loyal exhibitor of CIHS, has been exhibiting for several years. Its booth has always become a focus of attention, and every exhibition has gained a lot.
Professional division, help display.
Shanghai Jieke Tools Co., Ltd. is mainly engaged in the production and sales of hardware tools and accessories. The products are mainly divided into more than 10 categories and nearly 2,000 types. Whether it's brand, quality or concept, Jieke tools are always superior.
First of all, the hardware exhibition has a professional division of the exhibition area. The buyers who come to the exhibition can clearly find the products they need. As the exhibitors, Jieke naturally contacts the most in the shortest time. Purchasing agents; Secondly, according to the strategy of balanced development of domestic sales and foreign trade proposed by the exhibition, Jieke has equipped both domestic and export personnel at the exhibition to maximize the volume of transactions.
Pay equal attention both inside and outside.
The successful performance of Jieke at the exhibition shows that in addition to the careful arrangement and overall strategy of the exhibition, the company's own strong strength is a necessary condition for its leap. This is exactly what Jieke is doing. It starts from its own reality and leads the development of the industry with a development path that emphasizes both external image and internal quality.
For example, the company's pliers series products not only have first-class quality, but also pay more attention to humanization, and the price is only about one-half of imported products, thus making up for the domestic market gap; the company is also constantly introducing new products, such as increasing automobile tools. In terms of productivity, in terms of design, Jieke tools refer to domestic and international fashion trends and integrate domestic and foreign market characteristics to develop and design their own images, thus having their own image and other patents; more importantly, whether in product design and development or product marketing. In terms of services, Jieke Tools maintains interdependence with customers and has a symbiotic relationship: on the one hand, relying on strong independent research and development strength and advanced technology to provide customers with competitive products; on the other hand, to play a marketing network. Advantages, proactively collect first-hand market information and customer feedback, and use it for the next round of development and production.
Leverage the exhibition to get out of the international financial crisis.
China's hardware industry is a traditional industry. In this industry, Jieke has created a huge market with its own efforts, but when the external environment changes, enterprises will also be strongly impacted. In this international financial crisis, Jieke naturally did not survive, but the impact is short-term. After a period of adjustment, the company's sales have now achieved contrarian growth. Hong Tao, chairman of Jieke Tools, told reporters that this is mainly due to:
1. The customers of Jieke and Jieke are more stable and more risk-resistant due to the baptism of the crisis;
Second, Jieke's products enjoy a high reputation in the industry, and the quality is in a leading position;
Third, the infinite business opportunities brought by the exhibition.
Talking about the future of the company, Hong Tao said that the company will continue to promote product development with advanced concepts, and implement the business principle of “ideal to lead productionâ€. We hope to continue to strengthen and stabilize the domestic and international markets, and continue to participate in such successful exhibitions to promote the nation. Hardware brands contribute to the status of the international market.
Editor in charge: Zhao Hongli
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