SHOWLONG Shulang Women's 2018 autumn and winter new release SHOW

Like the staged movements, this season's press conference is divided into three chapters: Shulang SHOW LONG, SHOW LONG WEEKEND and Meizhiteng M.TENG. It accurately explains the different forms of feminism under different conditions. When different expressive forces collide and merge with each other, the audience is brought into a wonderful atmosphere under the minimalist ideological trend with the liveliness of the scene.

In the autumn and winter of 2018, Shu Lang carries the spirit of all things and his ingenuity. It combines Oriental Zen ideas with modern ideas, and conveys Shu Lian's “Shelter & Preservation” theme. The state of contemporary, natural and artistic.

Meizhiteng 2018 pursues the return of fashion ideas in the new season. In the long history of the origin of fashion, the retro and innovative aesthetics have experienced countless times of downstream, rapids, and retrograde journeys. Now, Meizhiteng once again marches in a gorgeous, dreamy, romantic and graceful manner, expressing the collision of exquisite and retro, expressing the future with a more nostalgic form, returning to the spiritual humanistic feelings, and looking for more advanced styles in modern fashion. Start a return journey...

Shu Lang WEEKEND theme for this season, "Rambler poetry and distance," continues the usual style of leisure. Walking life, leisurely atmosphere, close to nature, so that modern fashion and comfortable casual integration, with the easy music, like walking together in the journey, feel the beauty of poetic beauty.

At the press conference, Mr. Guo Xing, general manager of Shumei Business Department, shared the future brand operation and development plan. Shulang will continue to increase the brand promotion and image upgrade for 18 years. Shulang will successively introduce the latest generation of Schroeder’s brand collection image. There are multi-brand cooperation models such as the Buying Hand Shop, Shu Lang Meili Collection Hall, and Shu Lang Life Hall. At the same time, it will also increase the promotion of online and offline channels.