On September 18, Jiangnan Cloth released the 2017 fiscal year report. According to the report, as of June 30, 2017, Jiangnan Cloth earned a total of 2.332 billion yuan, an increase of 22.6% over the same period of the previous year; net profit was 332 million yuan, an increase of 38.5% over the same period of the previous year. At the same time, in order to expand the development of brand diversification, Jiangnan Cloth has also launched the young designer brand Pengma and designer home brand JNBYHOME.
The fiscal year 2017 is the first fiscal year after the listing of Jiangnan Cloth. Jiangnan Cloth said that thanks to the consumption upgrade, the people who pursue the quality of life are growing rapidly, consumers' demand for personalized and fashionable products is constantly improving, and products that can show their individuality are increasingly sought. Therefore, the segmentation market in which the designer brand is located has great potential. INBY, the leading women's designer brand of Jiangnan Cloth, earned 168 million yuan, an increase of 14.1% over the same period of the previous year and accounting for 58.5% of the Group's total revenue.
The financial report shows that in the past, most of the company's revenue came from women's wear. In recent years, it has launched a series of products such as men's wear and boys' and children's homes. In the future, it will use the mature brand image to further develop a comprehensive design-led platform and expand its product portfolio. However, in order to support the product expansion plan, more personnel with expertise in managing different brands and product categories need to be hired, and a large amount of financial and management resources are required for research and development. Any new brand or product category may not be reached. The company will face corresponding risks in anticipation of sales targets.
It is worth noting that the fan economy is still the main force contributing to Jiangnan's performance growth. In FY2017, Jiangnan Cloth had more than 2 million member accounts, and the number of active member accounts exceeded 260,000, an increase of 27% over the same period of the previous year. In FY2017, the number of members who purchased more than 5,000 yuan totaled 118,000, and the retail sales contributed by members accounted for 62.6% of the total retail sales.
Jiangnan Cloth, Hangzhou Jiangnan Cloth Garment Co., Ltd. was established in Hangzhou in 1994. The brand products include clothing, shoes, bags, hats, scarves and so on. There are more than 300 franchise branches in the country, and the products are sold in major cities across the country. In the fall of 2005, Jiangnan Cloth adhered to the design philosophy of “Life is to make choices, fashion is the same†and pursue the “this can also be...†lifestyle, launching the menswear designer brand “CROQUISâ€.
Jiangnan Cloth (JNBY) is the main brand of Hangzhou Jiangnan Cloth Garment Co., Ltd. The design style is romantic, rich, natural color and color is calm and elegant. It is not blindly popular but always fashionable. The material is made of pure natural fabrics with different textures and styles, such as cotton, hemp, wool, silk, etc. The concept of style design emphasizes the rich and random collocation between the single products, which provides a professional clothing matching concept for the wearing group. At the same time, they also leave a space-rich design language for the clothing mix, which is a big part of Jiangnan Cloth. Features, details such as hand embroidery, machine embroidery fabric, hand-painted, offset and so on. Branches and flowers become an iconic decorative pattern. Jiangnan Cloth (JNBY) fully expresses the concept design of nature and blends with nature, emphasizing the rich and random collocation between single products, which provides a professional clothing matching concept for the wearing group, and they also leave the clothing mix. Create space.
The rich design language is a major feature of Jiangnan Cloth (JNBY), such as hand embroidery, machine embroidery fabric, hand-painted, offset printing and so on. Branches and flowers become an iconic decorative pattern.
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