On July 10th, Shenzhen Songlishi Garment Industry Co., Ltd. became the 47th base enterprise of China Fashion Color Association. At the ceremony, Liang Yong, executive vice president of the China Fashion Color Association, granted the plaque of "China Women's Color Research and Development Base" to Xia Guoxin, the chairman of the company.

It is understood that ELLASSAY was founded in 1995. The brand adhering to the elegant style, adhere to the internationalization route, has opened nearly 300 stores in domestic large and medium-sized cities such as Beijing, Shanghai, Shenzhen, etc., with an average annual sales. The rate of 30%-50% continues to grow. In 2004, ELLASSAY engaged internationally renowned design master and former KNOTT, the former senior clothing research and development director of YUVL in France, as a brand design consultant; in 2005, she was selected as the “2005 Chinese female consumer most satisfied brand” brand in ladies wear; The grand opening of the 2006 Shanghai Fashion Week and the opening of the 2008 China International Clothing & Accessories Fair (CHIC) have caused extensive impact in the industry; in March 2009, Google and Carlyle Investment Group established a strategic alliance; The company invested 150 million yuan in capital injections and provided comprehensive support for Google's resources, management, culture, brand value-added, and marketing innovations, which accelerated the progress of Google's promotion to the Chinese fashion leader brand.

For a long time, Ge Lisi insisted on the elegant style, perfect quality and detailed requirements of the first-line brand. After many years of market training, song force thinking has formed a unique brand culture. The company is looking forward to becoming an outstanding brand in the fashion field and continuously enhancing its domestic and international influence. Together with the China Fashion Color Association, Galis believes that with the help of color, it will be a real leap for the company to realize the brand's leaps towards internationalization and high-end fashion brands.

After the awarding ceremony was held, the 2010 Spring-Summer Women's Wear Trend Symposium was held at Gelisi. The seminar was sponsored by the China Fashion Color Association. The aim was to promote communication and communication between the corporate designers and trend researchers at the Association Base. To promote the exchange of domestic women's (clothing) upstream and downstream companies and companies in the same field. The symposium was held during the 9th China (Shenzhen) International Brand Clothing & Accessories Fair, which attracted Huafu, Yangxian, Xiake and Dalang wool knitting R&D centers, Kaixi Ya, Bosideng and Metersbon. Wei, Rainbow Village and many other well-known designers of textile and apparel brands participated.

The seminar is divided into three themes: First, the analysis of women's color trends in the spring and summer of 2010, the Trend Research Center of the China Fashion Color Association at the seminar, a detailed analysis of the color trends of women's clothing in spring and summer next year; Second, 2010 Research on fashion trends of women's wear in spring and summer. According to the category of clothing, silk products, down apparel, clothing accessories, underwear, yarns, women's fabrics, etc. Analysis and insights of popular trends; Third, analysis of trends of international fashion colors in spring and summer of 2011. The Trend Research Center of China Fashion Color Association was modeled on the results of the 2011 S/S·INTERCOLOR conference in Lyon, France. It has done an international fashion trend for the spring and summer of 2011. prediction.

The China Fashion Color Association always stands at the forefront of fashion and regularly convenes the base companies to hold seasonal trends seminars. It can help brands to keep up-to-date with trends, improve brand competitiveness, and fully understand the current industry's tough challenges. The situation, to explore the new situation under the industry development ideas, methods and countermeasures. The content of this seminar is based on the industry's attributes and actual needs of each base company. It carefully selects and covers all areas of textiles and apparel, and focuses on international trends and convergence. Through the communication and exchange between designers, China Textile and garment companies to provide more fashion information and creative elements.

The selection of this trend seminar was held at Songlishi Garment Industry Co., Ltd. More emphasis was placed on the brand's strength in the high-end flagship international competition and the keenness and precision of the women's fashion trends.