Salsa Shanghai new store opening sales price lower than Hong Kong

Cosmetics retail giant Shanghai Sasha's second Shanghai store opened yesterday in Nanjing West Road. The United States added Z. Bicardi? Z. Bigatti? and French La Sirene, the two new professional skin care brand stores, make the cosmetics brand of Salsa Shanghai No. 2 Store even closer to the muscular qualities of Asians.

Sasa Networks extended to two major commercial areas

Since its opening in Huaihai Road, the first store in Shanghai in March of this year has broken the domestic sales pattern of daily cosmetics and dominated the market with counters, hypermarket shelves, and specialty store sales, and implemented its “one-stop” initiative in Asia. The new consumer model of cosmetics shopping has been extended from Huaihai Middle Road, Shanghai's fashion commercial zone, to Nanjing West Road, the Shanghai Gold Commercial Circle. The joint operation of the two major commercial districts marks Shanghai's entry into a new era of "one-stop cosmetics."

Product layout is more humane

It is understood that the second shop in Shanghai Salsa is even more humane in terms of product layout. Due to the good performance of Sa Sa brand cosmetics sales in Shanghai, Salsa decided to first introduce Sasa brand hair care and body care products in Shanghai. Salsa chose Shanghai as its Asian network for the first time to market Salsa brand hair care and body care products. Unlike other skincare and make-up products, all Salsa exclusive brands are sold in one area, making it easier and more convenient for consumers who like Salsa cosmetics to purchase Salsa products. In addition, Salsa Shanghai Second Branch also specializes in three professional areas such as make-up area, facial mask area and hair care area. According to consumers in the Mainland like to dress in the store, and like to have certain privacy requirements, the store opened up a make-up area, and the dresser can facilitate consumers to wear makeup and trials to other consumers and receive instructions from a beauty consultant.

New store sales price lower than Hong Kong

KATE, Asia-Pacific Training Manager for Hong Kong Salsa, told reporters that the international brand that occupies the top spot of Sasha's first store sales in Shanghai is the highlight of the new store. After entering the mainland market, Salsa found that the mainland market is still at the initial stage of selling international professional skin care products. The sales of the first store should also confirm this. “A lot of these products have to be used together, and the price is not cheap, but it works well. For example, Dai Limei, this Swiss professional skin care brand has achieved good sales in a very short time. The sales of these products make salsa Has a large number of single customers who have purchased invoices over RMB 2,000."
The promotion is also one of the biggest features of Sasa's one-stop cosmetics store. To celebrate the opening of the new store, Salsa will launch a five-fold surprise promotional campaign, which also includes several promotions. The promotional price is lower than similar products in Hong Kong or abroad.

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Up to 150 new Sa Sa brand stores

When consumers began to accept “one stop shopping for cosmetics”, Hong Kong Salsa Shanghai Second Store also paid more attention to display layout and maximized personal shopping space based on the shopping habits of mainland consumers, integrated into the concept of e-commerce design, and further introduced product mix. , highlights the salsa high-end international professional skin care products, an important feature. Located on the bustling West Nanjing Road, the front door of Salsa Shanghai's second shop is a bustling Wujiang Road with a total area of ​​approximately 400 square meters and over 150 brands.