With the approaching Christmas, various businesses are sweeping the beach Christmas New Year's Day market, has become a good online and offline staged every year! Domestic shoe brand E.MASA 伊曼莎 Lynx flagship store recently launched the Christmas "buy shoes sent to the United States and" activities, gimmicks strong, suddenly attracted many consumers' attention. In today's domestic market where information is well developed and e-commerce is becoming a reality, online promotions have become very mature. Discounting, buying gifts, coupon promotions, lucky draws, and other common promotional tools are far from attracting the attention of consumers. Merchants have to innovate. Play more new promotional slogans. Taobao, Lynx business people are more and more after another, 15 kinds of promotional tools, 51 turn on the sales promotion campaign, the director one after another out of a good show. The domestic audience is even more accepted such as the double eleven, twelfth and other online promotion holiday baptism, in accepting the massive such as sending diamonds, sending gold, send travel, send Iphone6 ​​... Ethereal-level promotions, their Consumption concept more rational, no longer for these promotional gimmicks are excited, they do not think these offers will fall in their own hands, but more inclined to more real benefits. On the one hand, there are a wide variety of promotions and one family has a home race. On the other hand, buyers have called for a real benefit in the promotion of merchants and real benefits. The Iraqi Mans shoes the "send dollars" activity, indeed surprise. It is understood that the brand Lynx flagship store intends to launch Lynx exclusive price and coupons, and each sold a pair of shoes, send 1 to 10 dollars, ranging from random delivery. In other words, this interest is actually falling in the hands of consumers, customers can receive coupons before buying, after enjoying the special offers and coupons discount, do not know how many dollars they will receive Cash, only know when you receive the shoes, and how much they get, you are lucky. Businesses deliberately leave a suspense, more topic-oriented. This shows that in response to the buyer's psychological needs change, some brands have begun to change marketing strategy, and how to allow consumers to obtain tangible benefits, while allowing brand marketing activities with more points can be more Continuation of the topic of feeling is that businesses must think about the issue.
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