Business travel fashion to enhance customer experience Bosideng men at the 18th Jiangsu International Fashion Festival

September 18, Jiangsu Provincial Government hosted the 18th Jiangsu International Fashion Festival in Nanjing International Expo Center opened brightly. Bosideng Group Bosideng men's brand with three series of formal (FORMAL), fashion (FASHION), leisure (CASUAL) handsome debut set off a new round of men's business dress fashion style, the industry passed out of self-cultivation and upgrading of the product image And brand value. Not long after the opening ceremony, Shi Taifeng, deputy secretary of Jiangsu Provincial Party Committee and governor Shi Taifeng, came to Bosideng Hall to understand the situation. Gao Xiaodong, the vice president of Bosideng Group, briefed on the innovation-driven transformation and development of Bosideng Group in recent years. Governor Shi Taifeng repeatedly said yes and encouraged: "The textile industry really has to make a fuss over the ideas and the traditional industries have a way out as long as they innovate." In autumn and winter 2016, Bosideng men's wear design with "McKinley Hill", the use of mature color elements, the use of comfortable and breathable fabric, Slim fashion version, reflecting the vitality and taste of elite men, comfort and elegance. Let urban elite men in their daily work, business travel, leisure and other occasions can comfortably and gracefully walk in all occasions, to enjoy the work and fashion life. Bosideng men's 2016 autumn and winter new products a total of three series: business series, fashion series, leisure series. Business series with a steady, rigorous style of dress, respect the traditional costumes and combinations, focusing on the selection of fine and texture, version of the classic fit, sophisticated technology, but without losing the sense of the times; fashion series highlights the modern, fashion sense of dress Style, dress with emphasis on personality, self-expression, material does not rigidly conventional, focusing on innovative materials, version of the type of craft diversity, strong sense of three-dimensional, emphasizing the overall sense of design; leisure series focuses on creating holiday life easy, easygoing style of dress, , Soft materials, version of the type of comfort and modern, attention to detail on the process of processing and accessories design sense. The reason why "McKinley Hill" is used as the design theme is that "the city escaping from concrete and returning to nature" has become the most desired way of life for the present people. McKinley Hill is the best place for many successful men who desire to conquer and arrive. It represents an adventurous spirit that examines the physique and wisdom of climbers; the dense jungle of Mt. McKinley, the shuttle's wildlife, the Huskies of Eskimos, streams formed by melting glaciers, the polar alpine climate and others Into them, physical and mental clean, forget all the troubles. "You can not go hiking all the time, but you must have a mountain in your heart." Bosideng men's clothing is to help the successful man to create a dream. Bosideng men's wear always gives us a travel business lifestyle, leaving the traditional shackles to make fashion more functional and international; constantly looking for practical fabrics; continue to challenge each of the human design, in the creation Free and easy journey comfortable life, Bosideng Men's pace never stopped. Whether it is full of European style or yuppie free leisurely interest, Bosideng men can always lead you into the incomparable business life, feel the inspiration of life for fashion, enjoy the extraordinary taste of life brought by travel. In addition, Bosideng Men advocate a healthy lifestyle, a proactive attitude to life - "know how to balance work and life", intelligent and competent work, natural and relaxed life, "light business fashion" and "light leisure series ", Establish a new model of men's dress, create a successful image of a typical man. With the awakening of men's fashion consciousness, the market of men's wear in our country has entered the era of fashion brand with fashion quality from the original production-oriented manufacturing production. Over the years, Bosideng Men has been insight, mining, to meet consumer demand, according to changes in market demand precise positioning "Business Men Lifestyle Men", the target consumer groups locked in 30-40-year-old middle-class urban elite men, "Cheong enjoy Business travel light "brand concept, product style more simple classic, shaping the new fashion men's China. Gao Xiaodong said that in the Chinese apparel industry is in a time of great change, Bosideng will continue to lead the revolution: "As an old brand name products, Expand brand gold content, Bosideng take the lead to create a new image of Jiangsu manufacturing and garment Jiangsu. "Bosideng men's operation has been to consumers for more than 10 years as a starting point, with a clear brand positioning and cost-effective products to serve male consumers, based on the domestic , Focus on the world, constantly change and innovate, surpass ourselves. At Bosideng men's wear, you can experience the fashion design closely follow the international trend, rich product line, comfortable and fit version, high environmental protection and high performance fabrics, superb production technology, excellent product quality, high-end atmosphere of the brand image , A warm shopping experience, personalized service, the best cost-effective price ... all this gives Bosideng men more added value.

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