If you have some attention to the fashion field, then you should have heard of the word "athleisure". This pronunciation patchwork word widely entered people's field of vision in 2014, and later became a fashion trend. Search volume for "athleisure" on Google has doubled in 2016. Look at the situation around you, exercise has become a way of life, especially for men, and what to wear determines whether they can freely switch between the gym and the office.
Photo: Seven wolves 2017 spring and summer new products
This is just one of the changes brought about by the consumption upgrade. At present, the consumer market has become more subdivided, and people have more and different needs. As the leading brand of men's wear in China, the seven wolves naturally get these "pain points". In the era of mobile internet and consumption upgrade, men always need to Play a variety of roles in different occasions to enrich your life and pursue a unique taste. The seven wolves are in line with the trend of the times, and cater to the various needs of consumers with rich categories. In the spring and summer of 2017, we promote urban fashion and fashion casual goods.
In 2017, the seven wolf star products series added two new branches - fashion sports jackets and casual sports jackets. Each design is the understanding and insight of the seven wolves on the male lifestyle. For example, the fashion sports jacket adopts the current international popular sports elements and rubberizing process; the use of most elastic fabrics and the three-dimensional cutting method can make the jacket more fashionable and dynamic. The leisure sports jacket uses a nylon fabric with tight texture. This is the material used in many mountaineering clothes. It is not only wear-resistant, but also comfortable and elastic, moisture-absorbing and breathable. The generous design can also be applied to occasions outside sports.
Figure: Seven wolves fashion sports jacket
Figure: Seven wolves casual sports jacket
In the spring and summer of 2017, the new wolves have also performed a new interpretation of the comfortable denim. Jeans are a must-have item for men, suitable for all occasions of work and leisure. Therefore, the seven wolves use elastic spandex fabric, which has three major advantages, the elastic is easy, comfortable and durable; the fabric is soft and drapable; in addition, the fabric is flat and the wrinkle resistance is good. Therefore, the new jeans will give men a better life experience with a natural and comfortable experience.
Figure: Seven wolves comfortable cowboy
The T-shirts and other items in the fashion sports collection also use high-quality knitted fabrics to ensure breathability and comfort while also providing crease resistance and corrosion resistance. The fashion sports series can meet the needs of light and transparent sports, and can also cope with other life situations in design and layout, so that men can appear in the most confident posture everywhere.
In addition, for some business people, how to balance work and life is a challenge they face. In dressing, they want to be decent but don't want to lose their vitality. Seven wolves in the spring and summer of 2017 fashion business travel series, adding fashion elements to the business suit, but also using high-quality fabrics to enhance flexibility, breathability and anti-wrinkle ability. Let new business people find their own comfortable space in work stress and life.
Photo: Seven Wolf Fashion Business Travel Series
The mix of sports, business and fashion forms all aspects of the male lifestyle. Regardless of the choice of fabrics and the design of the layout, it is not difficult to see the control and pursuit of the details of the men's clothing. But more importantly, in the era of consumer upgrades and mobile internet, the seven wolves still have a precise insight into the needs of men for dressing up to meet the needs of consumers with a quality product experience. Men are not only one side, you may already be able to understand the meaning of this sentence from the spring and summer 2017 new products.
Editor in charge: Liu Bing
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