“China's women's famous townâ€, “China's children's clothing townâ€, “National clothing (casual wear) industry famous brand creation demonstration zoneâ€, Humen clothing aura shines.
Humen clothing, the industry that was founded more than 30 years ago, has used its perfect industrial supporting advantages and relied on the professional market and R&D and production. The output value has increased from 30 billion yuan in 2013 to 60 billion yuan in 2016. But now it faces difficulties such as rising costs, weak brands, difficult recruitment, and tight land resources. In order to break through, Humen looked overseas and opened a new journey of “One Belt, One Road †for Humen clothing.
Tan Zhiqiang, director of Humen Garment and Apparel Industry Management Committee, said that for more than 30 years, Humen clothing has never stopped “ going out â€. Now, under the advocacy of national strategy, Humen clothing not only has to “go out†but also “importedâ€. ". He revealed that this year's Humen Service Fair Organizing Committee also specially selected dozens of professional buyers of clothing from thousands of buyers around the world. These buyers purchase clothing for Italy, Australia, Turkey, the United States and other places, so that more Humen clothing has the opportunity to go abroad.
Humen clothing enterprises take the initiative to "attack"
In recent years, Humen clothing enterprises have taken the initiative to “go outâ€, and Southeast Asia, the Middle East, Europe and the United States have become the market for Humen clothing.
Garments Co., Ltd., Dongguan send erg intelligent use of advanced manufacturing equipment and rapid design, fast production has opened up European markets. By cooperating with foreign brands such as DIESEL, LEVRS, and LEE, the company currently accounts for 17% of the total number of British jeans.
Guo Chenfa, chairman of Dongguan Paige Clothing Co., Ltd., believes that the national “Belt and Road†strategy has brought information and transportation convenience to domestic enterprises. However, due to cost and other factors, at present, Chinese clothing exports still can not run the amount of the main advantages can only play technical capabilities, "the current situation, other major countries do not do high-end products, go upscale, boutique line is the way." . At the same time, he also said that although some enterprises have moved to Southeast Asian countries, "the labor costs there seem to be lower than domestic, but their efficiency is also low, and the cost of the final product will not be lower than ours. Therefore, foreign orders are slow. Slow will still migrate to the country."
Junyi apparel has opened a new operating model through platforms such as Alibaba. Liu Zhiguo, general manager of Junyi Clothing, said that the biggest advantage of doing cross-border e-commerce B2B is that there will be no arrears. "Cooperate with the other party to place an order. The other party will pay the deposit first, and then start to make the goods. After the goods are ready, the other party will make a payment. After the delivery of the network platform. With the increase of the network platform and the constant participation in the exhibition, now there is no order at all, and the worry about the payment is removed."
Pygge clothing and Junyi clothing are just the epitome of Humen clothing "going out". In recent years, many clothing companies in Humen have opened subsidiaries in Europe, America, Southeast Asia and some countries in the Middle East. They have opened clothing stores and established overseas warehouses. According to incomplete statistics, in 2015, the export value of all garments and apparels in Humen was 2.1 billion yuan, accounting for 45% of the total export value of the town. Among them, the pure group has started garment trade business in more than 20 countries and regions.
Industry association group "going out"
Zhu Huaze, executive vice president and secretary general of Humen Garment and Apparel Industry Association, said that since 2014, Humen Garment and Apparel Industry Association has organized 120 companies to participate in the Spring and Summer Series of Hong Kong Fashion Week for four consecutive years. The purpose is to guide enterprises to use Hong Kong. Springboards and windows are connected to the international market. On the one hand, they undertake orders for international apparel products, and on the other hand, they will launch their own apparel products to expand the market space.
Liu Zhiguo, general manager of Dongguan Junyi Clothing Co., Ltd. said: "After the implementation of the National One Belt and One Road Strategy, Humen Clothing and Apparel Industry Association will receive some subsidies for us to participate in the exhibition. The most important thing is that the participation in the exhibition will help us greatly."
The Humen Garment and Apparel Industry Association also encourages and supports Humen enterprises to participate in the exhibition. For example, in August this year, 12 clothing and apparel companies were organized to participate in the Las Vegas International Apparel & Accessories Fair. The Humen Town Government also supported this. It is reported that the annual investment subsidy and promotion expenses for the Humen Town Government to participate in the Hong Kong Fashion Festival reached 1 million yuan.
Industrial clusters to attract foreign enterprises have settled down
The “One Belt, One Road†road of Humen clothing is not only the “going out†of Humen clothing, but also foreign companies are also looking at the industrial advantages of Humen clothing and “walking inâ€. At the end of September, the product research and development center of Pakistan Masood Textile Co., Ltd. was officially opened in Sancun Industrial Park, No. 8 Changlong Road, Baisha Town, Humen Town. The company is the largest export enterprise in Pakistan. The annual export volume accounts for 1% of Pakistan's total national exports, accounting for Pakistani knitting. 10% of total garment exports.
The head of Pakistan Masood Co., Ltd. said that the reason why Humen was chosen is the advantage of Humen’s large-scale industrial cluster. Humen has a complete clothing industry chain and a mature and developed market system. Secondly, the geographical advantages here, convenient transportation and far lower than the cost advantages of Shenzhen and Guangzhou.
According to the information, Masood is a vertically integrated textile company with spinning, knitting, fabric dyeing, yarn dyeing and garments. Products include T-shirts, Polo shirts, jogging suits, sweatshirts, henry shirts, sweaters, vests, bikinis, pajamas and more. Masood currently serves clients including Tommy Hilfiger, Adidas, Puma, Zara, Levi
s, CK, Forever 21, Messi, Wal-Mart, etc.
According to Zhu Huaze, Humen also has a long-term Iranian clothing company that cooperates with the United States. He puts R&D and design in Humen and then organizes production and processing in Humen. The establishment of these mature overseas garment enterprises in Humen has also become a new phenomenon of Humen “Belt and Roadâ€.
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