Following the wave, Shanghai's top city limited edition SHANGHAI DUNK PRO SB was born
On November 13, 2004, it was definitely a day worth celebrating for the world and the Chinese DUNNK because on this day, the ancient civilization of China launched its first DUNK shoes. It not only shows China's position in the world's wave shoe culture, but also makes China's Shanghai DUNK the birthplace of the world's fourth culture with DUNK shoes.
Nike: Shanghai is China's most dynamic and representative city
After choosing Shanghai as the fourth DUNK shoe release city, Nike made a decision after full study and reflection because in their eyes, Shanghai is the largest city in China and one of the most dynamic cities in the world. Today's Shanghai not only preserves the old city that is endowed with the charm of traditional Chinese Jiangnan Water Town, but also has a futuristic modern urban architecture.
Today's Shanghai has an open and integrated cultural atmosphere. In particular, the boldness of the Shanghai culture that accommodates hundreds of rivers is where many cultural elements of the world find their habitat. Multiculturalism is not scarce in the city of Shanghai, and it is easy for these cultures to take root in Shanghai.
With the continuous expansion of global integration, the distinctive feature of an international metropolis is the ability to absorb and promote a variety of cultures. Today, the “street culture†represented by graffiti, HIP HOP music, skateboarding, etc., has also infiltrated into Shanghai. In the lives of the younger generation, underground culture has emerged as the main force of youth culture.
It is also with many comprehensive elements are covered in it, Nike chose Shanghai as the country's first pair, the world's fourth pair of cities named DUNK SB. At the same time, it is Nike's heavyweight skateboard launched this season.
With regard to the birth of Shanghai DUNK, Nike is full of high expectations. It is hoped that this pair of shoes will give fans of all China's shoes a space to fully exert their imagination. In particular, every corner of this pair of shoes is filled with the taste of ancient China. This is also a milestone for the Chinese wave shoe culture. Nike's biggest expectation for this pair of shoes is that Shanghai DUNK can be accepted by fans across the country, and it can also provide a platform for communication lovers around the world. After all, DUNK shoes, named after the city, were previously released in fashion capitals such as Tokyo, Paris, and London.
On the night of Shanghai's DUNK premiere, on the third floor of Shanghai’s “Dream Factory†warehouse at No. 190 Suzhou Road, Shanghai, fans from all over the world heard the news, and a small live conference became overcrowded. The first rain since the fall of Shanghai is still falling outside the window, and it is impossible to extinguish the enthusiasm that these Fans have long been lit. At the conference, the most talked about among shoe fans is how many pairs of Shanghai DUNK are issued globally. In this regard, people from the Nike company said that because it is a limited edition of the city, it will start 50 pairs in Shanghai and will subsequently issue 30 pairs in Guangzhou at a price of 780 yuan. As for the number of global issues, Nike said that at most a few hundred pairs.
At the conference, besides the shoes fans, the most excited are the designers of this pair of shoes. Why should designers call it, because the design of this pair of shoes, like Shanghai's diversified city, has absorbed many designers' ideas and essences. HIMM WONG, who spoke publicly on behalf of designers, said: "This pair of shoes blends in with the ideas of many designers. What we are most satisfied with is that these shoes are full of Chinese elements. Just look at these shoes and people will You will understand that this is a pair of Chinese DUNK."
Reporters at the scene also learned that when these designers received the task of designing Shanghai's DUNK, they were very much looking forward to designing a sample that the world could dump. To this end, they went deep into all corners of Shanghai to experience life and find inspiration. On the occasional day, the designers came to the Chenghuang Temple. When they came to experience the regional culture of Shanghai with different feelings and sighed the charm of the city, they suddenly discovered that this was what they needed.
The Chenghuang Temple represents the long history of Shanghai's history and culture, and the surrounding modern buildings fully embody this regional charm. When the Nike designers saw the fence of Yuyuan again, the emotion suddenly burst out, and excitedly they immediately became interested in the cinnabar red of the balustrade and the Chinese traditional golden color (representing the meaning of the Yellow Emperor). As a result, Shanghai Zhunk red and gold LOGO as a whole came into being. In particular, the design of the tongue LOGO is the highlight of the entire program. The traditional Chinese character “Traditional Chinese auspicious totem symbol†is transformed into the traditional “Shanghai†character, and the golden Nike LOGO MIX definitely highlights Shanghai tradition and modernity. Cultural spirit of the urban spirit.
It was like the famous singer Edison Chen who first saw the pair of shoes said: “SHANGHAI DUNK PRO SB is very Chinese FEEL. He is a Chinese design that highlights the feeling of China.
Shoe shop owner: This pair of shoes proves Shanghai's status
Han Agile, this common name became the most popular word among fans of shoes before and after the public release of Shanghai DUNK. The reason is simple. He is the shop owner Nike has chosen to sell Shanghai DUNK shoes globally this time.
Changle Road, No. 740, FLLY STREET WEAR, the combination of these elements is enough to make any wave of shoes fans crazy, is in this shop, November 14th world debut Shanghai DUNK.
"Actually, there are only 50 pairs of shoes, and the fans who heard the news have reached 70 to 80 people as early as five or six days ago. It is reasonable to say that I am a shop owner and I am not happy. Everyone is a like-minded person. When they look at those shoe lovers who are most likely to lose their shoes and are still looking forward to the last glimmer of hope, they will find it too unbearable.†Han said quickly.
"I also advised them to let the fans who basically couldn't get shoes go back. But they didn't listen. They just wanted to line up. I couldn't help." Han said with agility. In the "Dream Factory" warehouse, Han Agile had a happy chat with friends he knew, but when he mentioned the coming day, he would frown again.
“To be honest, I didn’t expect to select my store as the starting spot for DUNK in Shanghai. This pair of shoes is not a professional shoe, and Nike does not want to put it in a store to sell. And I’m a professional skateboarder. , may be the reason for this, they chose me, I am still very proud of. "Han Agile continued to say," For this pair of shoes, is Shanghai SB, when I first saw this pair of shoes feel very Chinese In particular, the LOGO is very eye-catching, and Shanghai-style characters are very Chinese. When I got this pair of shoes, my biggest feeling was the perfection of my design. Everything was matched well. I saw a lot of shoes, but I played for Shanghai Dunk. 95 points.†Later, Han quickly smiled and said that he still saw no more than 95 points of shoes.
For those fans who line up in advance, Han is absolutely fortunate. After Nike's concession, he left a pair of Shanghai's DUNK. Although the pair of shoes is a limited edition of the city, Han quickly felt that the shoes should be worn. He himself would step on the shoes to travel to Shanghai.
Regarding why Nike chose Shanghai as the fourth sale destination of the city's limited edition shoes, Han Agile believes that the influence in Shanghai, China is very large, and Nike’s choice also just proves Shanghai’s position in China and in the world. At the same time, it also shows that China’s influence in the world is gradually increasing, and Eastern culture has gradually been recognized and accepted.
As for the pair of shoes called SHANGHAI DUNK, will not cause dissatisfaction with fans in other places, Han Agile said: "There should be no unpleasant things happen, and these days there are foreign shoe fans arrived in Shanghai to buy shoes, and this pair Shoes should be the common pride of the Chinese people. Everyone should look at this issue from the perspective of the Chinese."
Shoe fan: Love, because it is the only
In the "Dream Factory" warehouse on November 13th, shoe fans were undoubtedly the masters of the launch. Only when they recognized that Shanghai DUNK was truly successful.
There are not only Chinese but also foreigners in the warehouse shoe fan party. Their age is not large. They are mostly around the age of 20 and they are very avant-garde and fashionable. When a hair was weird and he was dressed up very HIP HOP shoe fan Liu Li was invited by the reporter, he was very excited and kept asking if he would go to the magazine. When he received a positive reply, he was very pleased to greet his friends and come to participate.
When asked why people would value Shanghai DUNK so much, Liu Li said: "It's very simple. This pair of shoes is the first pair of DUNK in China. We like the design of this pair of shoes, and it is a limited edition. It is of collectible value.†As for what way Liu Li got this pair of shoes, he laughed and said: “Usually, many of our shoe fans are all communicating together. Where are we? Clearly, everybody will come up with information, so soon everyone will know this information."
Looking at Liu Li and his companions who are happy to communicate with the fans at the event, do they not want to own a pair of Shanghai DUNK? "We have a division of labor. Everyone is very fair. Lottery decisions are made. Those who lose are going to line up to buy shoes. Of course, we will also rotate them." Liu Li and his partner Xu Fei explained their calmness.
After nine o'clock in the evening, when all the people of Shanghai DUNK finally appeared, they could not help but be overjoyed. When asked to see the feeling of the shoes at the first glance, Xu Fei said: "You know, the actual price of this pair of shoes is 780 yuan, but now someone is willing to pay 4,000 yuan to buy these shoes, which shows it In particular, after seeing this pair of shoes with my own eyes, I believe that true fans will never betray it because its design is so attractive. You see, the overall design of this shoe is a look at the ancient city walls of China. The kind of color and texture."
While chatting with Xu Fei, Liu Li pushed Xu Fei next to discuss the pair of shoes with him. "You see, this Shanghai word is a Shanghai-based feature. It's too obvious," said Liu Li. "Yeah, there's that red, I think it's very hard for someone to be able to deploy such a color. There is gold, which has always been a symbol of the emperor. Oh, we are all real emperors?" Xu Fei joked while playing with Liu Li. Playful together.
As many shoe fans enjoy their first pleasure, Changle Road is still waiting for the arrival of the next day at 10:30. During the wait, the shoe fans were fully prepared. Some brought tents. They simply took their sleeping bags and slept, and others took turns to change positions. They were looking forward to the beautiful moment. However, the order of shoe fans is still very good, no one quarrels, and no one disrupts the existing order. Instead, everyone asks each other where they are coming from and what they think about DUNK in Shanghai.
When it finally arrived on November 14, the shoe shop owner began selling shoes in the order they had been lined up. The first shoe-going shoe-shoe fan was immediately surrounded by a group of shoe fans as soon as he got the shoe. Soon, he disappeared into the crowd with his companions.
Later, the reporter found a shoe fan who had just bought shoes. When asked if he wanted to wear the shoes, he seemed to be surprised to see the reporter saying: “Why wear it, I want to do it, memorize it, and, I would also like to enjoy it with my friends.†Of course, there are more practical ones. When a shoe fan waits and says, although this shoe is someone who is willing to pay a high price to buy it, he will not sell it. When he sees it enough, he will wear it. In this way, no one will miss their own Shanghai DUNK.
Shanghai DUNK sold very quickly and soon sold out. A shoe fan named Ma Zhiyuan but he did not buy shoes told reporters that these shoes were mainly spread within a range and were sought after, that is, those who have a collection of hobbies Shoe lovers and lovers who love SB very much. For them, DUNK with Chinese characteristics has made them find a sense of belonging. Everyone likes it as their own thing. As to whether the elders recognize and understand their behavior, Ma Zhiyuan said with a smile: “Maybe in the near future, everyone will recognize the culture of wave shoes.â€
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