Zhejiang merchants like to sit Lamborghini or Rolls-Royce? Do you prefer to wear a Rolex watch or Vacheron Constantin? Yesterday, the mid-term ventilation meeting was held in the “2005 Zhejiang Fashion Business†and “2005 Zhejiang Favorite Fashion Brand†surveys organized by “Zhejiang†magazine and the newspaper, Christian Dior, Rolex, Lamborghini, Chow Tai Fook, Sui Jing Fang, Hilton Hotel, CCB Longca have taken the lead in apparel, watches, autos, jewellery, alcohol, hotel and bank cards.
The ventilation will disclose some of Zhejiang's consumer habits and consumer trends: For example, most Zhejiang merchants travel 3-5 times a month, male businessmen over 40 years old have eight watches, most female merchants own more than seven jewelry items, etc. Wait.
Superman's consumer strength and brand awareness make Zhejiang become the object of top fashion brand competition. The representative of the alcoholic brand Hennessy told reporters with excitement: “Since the support of Zhejiang's special consumer groups, Hennessy’s consumption in Zhejiang is very large. From 2003 to now, sales have more than doubled. This is our performance. Unexpectedly, it ranks among the best in the country.†Although the selection did not include cigarette brands, the “China†brand representatives rushed to the scene with enthusiasm and told reporters: “Understanding the consumption habits of Zhejiang businessmen, this is for us. The future market development is of great significance.†As the rising Zhejiang merchants become the main consumers of many top fashion brands, this information has become a factor that must be considered in the development of many top fashion brands in the future.
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