Famous clothing company "Firshan" starts a new five-year plan

Shanshan Investment Holdings Co., Ltd. (600884), the first listed company in China’s apparel industry, announced in Beijing that it will start a new five-year plan by this year’s global textile quota cancellation and promote the “multi-brand” through four major initiatives. The comprehensive implementation of the "Internationalization" business strategy.

According to reports, these four major measures are: to enhance the "shanshan" core brand, jump out of the Shanshan brand only to do the concept of suits, North Korea, women's, jeans, leather goods, underwear and other aspects of the extension; the brand authorization, to design their own Shanshan The brands registered at home and abroad are authorized to operate the brand team with rich market experience; targeted development, acquisition of some brands for cultivation, and the formation of a brand echelon; and transnational cooperation with internationally renowned clothing company brands.

Zheng Yonggang, chairman and president of Shanshan Co., Ltd., said that in recent years, the gross profit margin of apparel companies has been declining. Therefore, it is an important strategy for Shanshan Co., Ltd. to exploit the market from different levels and eventually occupy the market with brand groups. Shanshan plans to have more than 30 clothing brands by 2010, of which more than 70% are international brands.