In March, I wrote a book entitled "Doing business like I should be" and saw many friends of the forum concerned about me. Thank you very much ~~~ here to express thanks to the forum's friends, but also to write a shoe store recently learned for your reference.
I used to write a three-line casual dress on the pedestrian street. After the Spring Festival, the situation was struggling to support. In order to change the situation, we made a final blog. (Because my own capital is under pressure in this store, there is also a backlog of casual clothes.) So it is the last blog.
1: Market research: At that time, I was always depressed in the positioning of shoes. What was good for children's shoes or casual shoes? In fact, doing children's shoes for funds was very suitable for me. However, I have a certain feeling for casual sports shoes. Certain confidence. When I hesitated, I thought of doing the basic investigation. Analyzing the characteristics of this street, there are consumer groups. Finally got such a conclusion. Nowadays, young people like to wear casual things. There are only a few local-made casual shoes, while casual wear sells a lot. In the end, I chose leisure.
2: The wholesale market survey. For a better investigation, I rented a Poussin on my own car rental. Driving this car, he took his wife, brother-in-law and a friend (and driver). A friend here may want to say that I'm wasting. Isn't it nice to ride a bus? I think so, to go to three people by car, fare and car rental costs are not much difference, but I have no limit on car rentals outside time. Four of us turned around for a week. (When you call home on the third day, the two-year-old daughter always cries at home. Don't say which one is in your heart, but you can't express it on your face, your wife is next to you.) In every local market, Turn on 1-2 days, chat with the wholesaler and ask if he has sold his product locally. By the way, look at their markets in cities that are spending almost the same as their cities. Don't forget to bring a book to the market that has its own well-regarded brand and record the price.
3: Pre-opening preparation: After returning home, put your remaining money (20,000) on the decoration. The renovation plan will be set at the time of the wholesale market survey. Without money, he went to ask his grandfather to tell his grandmother to loan 50,000 yuan.
4: on the goods: bring the book out of the investigation, out to get the goods, the book is really useful, and some shoes 3-5 market difference between the two. By the way, tell you a trick? If you have goods in the two markets, you can commit fraud. You can say which other markets are cheaper. But it is not very convenient for you to go there. Let him give you cheaper prices. The price has naturally come down. Also, don't say that you haven’t opened a business yet. In the face of the supplier, say how good your store is selling, how to sell the brand with similar type and how to sell it well, which supplier does not like this kind of customer ? The price is naturally much lower. At the same time, we must say good to them. I must exchange the goods that I do not sell for 15 days. No, he will not take his goods. How to ensure quality is also talked about.
5: Put the goods, when I get goods one by one, the goods are sent back by the way. Let people in the house put the goods by the way. The good news came, with a total of more than 10,000 items, and even 20% of the stores were not filled. Every day I can sell a pair of 10 pairs, even if the cost does not come out, but this proves that the goods are ok, enthusiasm up. When I spent 50,000 yuan on the purchase of funds, the goods in the shop were halfway. Nearly 10,000 homes have also been sold. After returning home, I borrowed 20,000 from my friends. Going out. After spending my time in my heart, I was able to sell 20-30 pairs of shoes every day.
6: Pre-opening preparations: Although the goods are full, they are not yet officially opened and there are not many people who know. Just as there is a campus newspaper on campus to pull advertisements, it will be done first. In the meantime, a part-time job will be advertised under the advertisement. (Also need to be part-time, but also to see the advertising efforts).
7 Opening: The daily sales before the opening of the business are basically between 1200-2500 pieces. Saturdays and Sundays, 2500-4000 blocks, good sales. I found a formal opening on April 28th, good guys, the opening day of the day itself a little small activities, sales of more than 6,000 pieces. May 1 sold 200 pairs of doubles this day, with sales of more than 10,000. Whichever heart is cool, needless to say. Ask a friend (selling casual clothes) is still a good sign (May 1 sold more than 6000 points this day)
8: After-sales: When operating the shoe store, I promised the customer the same service. Within 1 month, the end of the broken bread break, free maintenance for life (maintenance is to open the plastic, broken bottom need to change the bottom, you need to charge the cost. Customers count, change the soles (25) they basically do not require change. 7 days is not Satisfaction is unconditional.(Unused)
9: Profit: It is not afraid to say your own profit here. Start with the first pair of shoes. The company operated a total of 56 days to sell a total of 140,000 yuan of goods. 35-40% gross profit. Everyone should count it out. My fee here is around 700 a day. Oh, not much more.
10 main operating varieties: men and women: canvas, skateboarding, jogging, basketball, leisure. Fashion shoes also have part. Do and other shoe stores are basically not heavy goods, so the profit is good + + + ~ ~ Oh, heavy goods shoes, my profit is 10% and some even lose money. But not repeated ....................
Wrote so much I do not know whether it is helpful to friends who want to open a store. Here once again to say thank you to my friend who used to be concerned about me. I stood up again. I think my business will be better in the near future.
Zhanggong Jewelry Factory , http://www.zjtiara.com