Italian women's Max&Co. stationed in Oriental Xintiandi

Max & Co., a brand of the famous Italian fashion brand group MaxMara, officially entered Beijing Oriental Plaza Shopping Center on March 26, 2005. A chic opening ceremony will be held to bring a wonderful sensory feast to everyone present.

Since the 1950s, the MaxMara Group has been dedicated to running the Haute Couture collection, with its unique creation and distinctive style as its goal and direction. A common feature of these styles is a clever standardization of the traditional concept of dressmakers and advanced technology applied to industrial production.

Max & Co., a modern, young product created through continuous research on materials, textures and details. Since its first franchise was opened in Italy in 1986, the franchise stores have spread all over the world, covering prime locations in major cities, and their brand status. Solid and stable.

Seasonal theme: ABOUT A GIRL

She likes to socialize, has a wide range of interests and unique tastes; your age is mysterious and mysterious, personality is active, and has a sensitive fashion sense. Then she is the Max & Co. girl of this season - a young woman who is very confident and aware of her extraordinary charisma, an outstanding woman who knows how to adjust her relationship with the world to a positive state.

"About a girl" - spring and summer 2005, Max&Co.

Infinite creativity, free and casual clothing inspired by the instant inspiration from the streets or international fashion shows, there is no stiff feeling; design and personal taste combined, leaving a broad space for everyone's creativity.

Eight kinds of styles have seasonal changes. New concepts and special themes have been abandoned. They have abandoned the expression styles of diversified pursuit styles and have targeted individual women. Through bold and powerful expressions, it has continuously attracted and inspired customers and has successfully produced a broad sense of identity.

In conjunction with the new season theme of "About a girl", the event site is decorated with the unique "small flowers" of Max & Co. Seemingly simple and casual, but perfect aesthetic to impeccable. The guests who attended the ceremony included famous host Li Xiang, actor Liu Ye, singer Ye Yu and Zhu Hua. Girl-like models, graceful and dynamic music, and ten groups of fashion styles undoubtedly brought a wonderful sensory feast for everyone present!